Absolute 90s
Encyclopedia
Absolute Radio 90s is a spin-off
Spin-off (media)
In media, a spin-off is a radio program, television program, video game, or any narrative work, derived from one or more already existing works, that focuses, in particular, in more detail on one aspect of that original work...

 service from Absolute Radio. Like Absolute 80s, this DAB spin-off service is a rolling music service which plays music from the 1990s. Some of the artists which feature on the service include Blur
Blur (band)
Blur is an English alternative rock band. Formed in London in 1989 as Seymour, the group consists of singer Damon Albarn, guitarist Graham Coxon, bassist Alex James and drummer Dave Rowntree. Blur's debut album Leisure incorporated the sounds of Madchester and shoegazing...

, Oasis
Oasis (band)
Oasis were an English rock band formed in Manchester in 1991. Originally known as The Rain, the group was formed by Liam Gallagher , Paul "Bonehead" Arthurs , Paul "Guigsy" McGuigan and Tony McCarroll , who were soon joined by Liam's older brother Noel Gallagher...

, The Chemical Brothers
The Chemical Brothers
The Chemical Brothers are a British electronic music duo comprising Tom Rowlands and Ed Simons. Originating in Manchester in 1991, along with The Prodigy, Fatboy Slim, The Crystal Method, and fellow acts, they were pioneers at bringing the big beat genre to the forefront of pop culture.- Background...

, Guns and Roses, Portishead, The Stone Roses
The Stone Roses
The Stone Roses are an English alternative rock band formed in Manchester in 1983. They were one of the pioneering groups of the Madchester movement that was active during the late 1980s and early 1990s...

, Radiohead
Radiohead
Radiohead are an English rock band from Abingdon, Oxfordshire, formed in 1985. The band consists of Thom Yorke , Jonny Greenwood , Ed O'Brien , Colin Greenwood and Phil Selway .Radiohead released their debut single "Creep" in 1992...

 and Primal Scream
Primal Scream
Primal Scream are a Scottish alternative rock band originally formed in 1982 in Glasgow by Bobby Gillespie and Jim Beattie and now based in London. The current lineup consists of Gillespie, Andrew Innes , Martin Duffy , and Darrin Mooney...

 amongst others. It was launched on DAB Digital Radio in London in June 2010 and on the Digital One
Digital One
Digital One is a national commercial digital radio multiplex in the United Kingdom, owned by Arqiva. , the multiplex covers more than 90% of the populationfrom a total of 137 transmitters...

 platform on 25 August 2010 and was initially available for one month as a 'test'. However, the availability of the station nationally continued beyond the end of September, and after a strong opening Rajar
RAJAR
RAJAR was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the British Broadcasting Corporation and the RadioCentre...

 figure, it was confirmed that the 90s service would continue to be available on Digital One.

Background

The station was announced in May 2010 when Absolute 80s launched on the Digital One
Digital One
Digital One is a national commercial digital radio multiplex in the United Kingdom, owned by Arqiva. , the multiplex covers more than 90% of the populationfrom a total of 137 transmitters...

 national multiplex.

Launch

In fact, the station had by June 11, narrowed what the launch song would be down to two - Blur's "Country House" or Oasis's "Roll With It". Even after the two groups have split, the rivalry between the two continues. Potential listeners could decide by going to the stations website. The service was officially launched on Monday, June 21, 2010 by Christian O'Connell at 10am with the Oasis song "Roll With It" being the first song played on the station (with 58% of the vote). It was then followed by a 90s mixtape.

Like its other digital spin-offs, ABSOLUTE 90s also carries the breakfast show from Absolute Radio.

Schedule

Monday to Thursday
  • 0000 Absolute Radio 90s
  • 0600 Christian O'Connell Breakfast Show (Syndicated from Absolute Radio)
  • 1000 Martyn Lee
    Martyn Lee
    Martyn Lee is a national radio broadcaster, Sony award-winning radio producer, NLP Master Practitioner and Hypnotist. He is a presenter on Absolute Radio, Absolute 80s, Absolute Radio 90s, Absolute Classic Rock and, most recently, Absolute Radio 00s.He is formerly Programme Director for radio...

  • 1200 Mark Crossley
  • 1600 Vicki Blight
  • 2000 Absolute Radio 90s


Friday
  • 0000 Absolute Radio 90s
  • 0600 Christian O'Connell Breakfast Show (Syndicated from Absolute Radio)
  • 1000 Martyn Lee
    Martyn Lee
    Martyn Lee is a national radio broadcaster, Sony award-winning radio producer, NLP Master Practitioner and Hypnotist. He is a presenter on Absolute Radio, Absolute 80s, Absolute Radio 90s, Absolute Classic Rock and, most recently, Absolute Radio 00s.He is formerly Programme Director for radio...

  • 1200 Mark Crossley
  • 1600 Vicki Blight
  • 1900 Ian Wright Absolute Radio Extra
    Absolute Radio Extra
    Absolute Radio Extra is a part time radio service similar to BBC Radio 5 Live Sports Extra. The station was launched to broadcast the exclusive live coverage of the Premier League Games under the Rock n Roll Football brand, also broadcast on the main Absolute station and Absolute Radio 90s...

  • 2000 Absolute Radio 90s
  • 2300 Pete Donaldson (Simulcast on Absolute Radio)


Saturday
  • 0200 Absolute Radio 90s
  • 0900 Frank Skinner
    Frank Skinner
    Frank Skinner is a British writer, comedian and actor. He is best known for his television presenting, often alongside David Baddiel, with whom he also collaborated for the football song "Three Lions."He is a radio presenter on the Saturday morning slot on Absolute Radio.-Youth and early career...

  • 1100 Ian Wright
    Ian Wright
    Ian Edward Wright, MBE is a retired English footballer turned television and radio personality.Wright enjoyed success with London clubs Crystal Palace and Arsenal, spending six years with the former and seven years with the latter. With Arsenal he has lifted the Premier League title and both major...

  • 1400 Absolute Radio 90s/ Absolute Radio Extra
    Absolute Radio Extra
    Absolute Radio Extra is a part time radio service similar to BBC Radio 5 Live Sports Extra. The station was launched to broadcast the exclusive live coverage of the Premier League Games under the Rock n Roll Football brand, also broadcast on the main Absolute station and Absolute Radio 90s...

     on Digital One
    Digital One
    Digital One is a national commercial digital radio multiplex in the United Kingdom, owned by Arqiva. , the multiplex covers more than 90% of the populationfrom a total of 137 transmitters...

  • 1830 Absolute Radio 90s


Sunday
  • 0000 Absolute Radio 90s
  • 1000 Polly James
  • 1300 Absolute Radio 90s
  • 2200 Dan Benedictus

Availability

The service - which replaced Absolute 80s - was at launch available to the Greater London area via the Switch Digital
Switch London
Switch London is a DAB ensemble operated by Switch Digital; it broadcasts from a variety of sites in and around London Switch London is a DAB ensemble operated by Switch Digital; it broadcasts from a variety of sites in and around London Switch London is a DAB ensemble operated by Switch Digital;...

 platform (12A - 223.936 MHz) via the following transmitter sites (Transmitter Power in brackets):
  • Crystal Palace (2.10 kW)
  • Bluebell Hill (2.00 kW)
  • Reigate (1.51 kW)
  • Guildford (1.00 kW)
  • Zouches Farm (0.35 kW)
  • Hemel Hempstead (0.25 kW)
  • Otford (0.17 kW)
  • Alexandra Palace
    Alexandra Palace
    Alexandra Palace is a building in North London, England. It stands in Alexandra Park, in an area between Hornsey, Muswell Hill and Wood Green...

     (0.10 kW)
  • Arkley (0.10 kW)
  • Mount Vernon (0.10 kW)
  • Stoke D'Aberdon (0.01 kW)
  • Shooter's Hill - Thamesmead (0.01 kW)


In addition, the station replaced dabbl
Dabbl
dabbl, was a user-controlled radio station broadcast on the Internet and on DAB Digital Radio in Cardiff 24 hours a day and in London from 7pm to 6am daily. Its content was chosen by members of Absolute Radio's website VIP Service, who select songs which are then voted for. Songs with the most...

 in Bristol
Bristol
Bristol is a city, unitary authority area and ceremonial county in South West England, with an estimated population of 433,100 for the unitary authority in 2009, and a surrounding Larger Urban Zone with an estimated 1,070,000 residents in 2007...

, Essex
Essex
Essex is a ceremonial and non-metropolitan county in the East region of England, and one of the home counties. It is located to the northeast of Greater London. It borders with Cambridgeshire and Suffolk to the north, Hertfordshire to the west, Kent to the South and London to the south west...

, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, Newbury
Newbury, Berkshire
Newbury is a civil parish and the principal town in the west of the county of Berkshire in England. It is situated on the River Kennet and the Kennet and Avon Canal, and has a town centre containing many 17th century buildings. Newbury is best known for its racecourse and the adjoining former USAF...

, Reading
Reading, Berkshire
Reading is a large town and unitary authority area in England. It is located in the Thames Valley at the confluence of the River Thames and River Kennet, and on both the Great Western Main Line railway and the M4 motorway, some west of London....

, Swindon
Swindon
Swindon is a large town within the borough of Swindon and ceremonial county of Wiltshire, in South West England. It is midway between Bristol, west and Reading, east. London is east...

 and Cardiff
Cardiff
Cardiff is the capital, largest city and most populous county of Wales and the 10th largest city in the United Kingdom. The city is Wales' chief commercial centre, the base for most national cultural and sporting institutions, the Welsh national media, and the seat of the National Assembly for...

. The service is also available on Sky Digital  (channel 0203).

Absolute Radio 90s launched on the Digital One
Digital One
Digital One is a national commercial digital radio multiplex in the United Kingdom, owned by Arqiva. , the multiplex covers more than 90% of the populationfrom a total of 137 transmitters...

 platform in August 2010, initially as a test due to run until 30 September 2010. This used the broadcast capacity of Absolute Radio Extra
Absolute Radio Extra
Absolute Radio Extra is a part time radio service similar to BBC Radio 5 Live Sports Extra. The station was launched to broadcast the exclusive live coverage of the Premier League Games under the Rock n Roll Football brand, also broadcast on the main Absolute station and Absolute Radio 90s...

 during that station's downtime. The trial was subsequently extended, and in November 2010 it was confirmed that the station would remain on Digital One, sharing with Extra as before, on a permanent basis, and that a new station, Absolute Radio 00s ("Noughties") would launch on DAB in London in December (in the former 90s slot.) As a result of its national launch Absolute Radio 90s has now also been removed from the other local DAB multiplexes it broadcast on (Absolute Classic Rock took over the slot on the Cardiff
Cardiff
Cardiff is the capital, largest city and most populous county of Wales and the 10th largest city in the United Kingdom. The city is Wales' chief commercial centre, the base for most national cultural and sporting institutions, the Welsh national media, and the seat of the National Assembly for...

 local multiplex).

As a result of sharing its Digital One
Digital One
Digital One is a national commercial digital radio multiplex in the United Kingdom, owned by Arqiva. , the multiplex covers more than 90% of the populationfrom a total of 137 transmitters...

 slot with Absolute Radio Extra
Absolute Radio Extra
Absolute Radio Extra is a part time radio service similar to BBC Radio 5 Live Sports Extra. The station was launched to broadcast the exclusive live coverage of the Premier League Games under the Rock n Roll Football brand, also broadcast on the main Absolute station and Absolute Radio 90s...

, Absolute Radio 90s is off-air on DAB between 1.30pm and 6.30pm on Saturdays. However, the digital TV and internet broadcasts of the 90s station are uninterrupted and continue throughout this period.
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