Abrakebabra is an Irish

Ireland

Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

 fast food

Fast food

Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...

 restaurant

Restaurant

A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

 franchise chain owned by Abrakebabra Investments, established in 1982.
When the first Abrakebabra restaurant was opened in Rathmines

Rathmines

Rathmines is a suburb on the southside of Dublin, about 3 kilometres south of the city centre. It effectively begins at the south side of the Grand Canal and stretches along the Rathmines Road as far as Rathgar to the south, Ranelagh to the east and Harold's Cross to the west.Rathmines has...

 in Dublin, it attracted a young market because of its late opening hours and novel menu including kebabs and taco fries.

In recent years, Abrakebabra opened earlier and in new locations such as shopping centres, catering to a wider market. It has over 55 franchisees with an annual turnover of over €30 million. It is owned in partnership with entrepreneur Graeme Beere and promoter Denis Desmond.

In recent years, it opened a number of outlets in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, but these later closed. Abrakebabra Investments won franchise of the year in 2008 and 2009, awarded by the Irish Franchise Association.

Menu

The menu in Abrakebabra consists mainly of kebabs, baguettes, hamburger

Hamburger

A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...

s, wraps, French fries

French fries

French fries , chips, fries, or French-fried potatoes are strips of deep-fried potato. North Americans tend to refer to any pieces of deep-fried potatoes as fries or French fries, while in the United Kingdom, Australia, Ireland and New Zealand, long, thinly cut slices of deep-fried potatoes are...

 and fried chicken

Fried chicken

Fried chicken is a dish consisting of chicken pieces usually from broiler chickens which have been floured or battered and then pan fried, deep fried, or pressure fried. The breading adds a crisp coating or crust to the exterior...

. The chain introduced a Mexican menu

Mexican cuisine

Mexican cuisine, a style of food that originates in Mexico, is known for its varied flavors, colourful decoration and variety of spices and ingredients, most of which are native to the country. The cuisine of Mexico has evolved through thousands of years of blending indigenous cultures, with later...

 at the start of 2010, including fajita

Fajita

A fajita is a term found in both traditional Mexican cuisine and in Tex-Mex cuisine, commonly referring to any grilled meat served on a flour or corn tortilla. The term originally referred to the cut of beef used in the dish which is known as skirt steak. Popular meats today also include chicken,...

s, burrito

Burrito

A burrito , or taco de harina, is a type of Mexican food. It consists of a wheat flour tortilla wrapped or folded around a filling. The flour tortilla is usually lightly grilled or steamed, to soften it and make it more pliable. In Mexico, refried beans or meat are sometimes the only fillings...

s, hot wings, taco nachos and quesadillas. It has recently launched an Abrasaver Menu with items ranging from €1 to €3.

Gold card

The Abrakebabra gold card allows the recipient free fast food for life. It is sent unexpectedly through the post. Singer Cheryl Cole

Cheryl Cole

Cheryl Ann Cole is an English pop and R&B recording artist, songwriter, dancer, actress and model. She rose to fame in late 2002 when she auditioned for the reality television show Popstars: The Rivals on ITV. The programme announced that Cole had won a place as a member of the girl group, Girls...

 received a gold card after telling a radio station that Abrakebabra's kebabs were the best. Comedian Alan Carr

Alan Carr

Alan Carr is an English comedian and television personality. Born in Weymouth, he was raised in Northampton before moving to Manchester during his early 20's....

 received a gold card after name-checking Abrakebabra in his Chatty Man show.