Aberdeen Group Inc. is a provider of fact-based research helping organizations and individuals make better business

Business

A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...

 decisions. Founded in 1988, Aberdeen Group tries to understand the implications and results of process innovation, methodology

Methodology

Methodology is generally a guideline for solving a problem, with specificcomponents such as phases, tasks, methods, techniques and tools . It can be defined also as follows:...

 advancements, technology deployments, and business re-engineering.

Purpose

Aberdeen's mission is to "educate buyers to action" providing hard hitting insights into the actions, activities, processes, methodologies, and technologies that drive Best-in-Class performance.

Each year Aberdeen conducts hundreds of primary research

Primary research

Primary research consists in research to collect original primary data. It is often undertaken after the researcher has gained some insight into the issue by collecting secondary data...

 studies surveying hundreds of thousands of individuals as to their decisions and experiences when it comes to running their business. Aberdeen's fact-based research arms senior executives and line of business managers with the information they need to make key technology decisions. Aberdeen's fact-based research is delivered at no charge to end-user organizations and business executives through a permission-based on-demand content platform. This real-time environment brings buyers and sellers of technology and services together to explore the "facts that matter" regarding how technology is driving business value today.

Aberdeen Group was acquired by direct marketing company Harte-Hanks

Harte-Hanks

Harte-Hanks is an advertising and direct marketing company headquartered in San Antonio, Texas. It is particularly associated with the publication of weekly shopper publications, with 13 million circulation weekly in 1100 separate editions of the PennySaver and Flyer each week in California and...

 in September 2006.

Market Research Coverage

Aberdeen Group market research areas include the following:

Business Intelligence Business intelligence Business intelligence mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes....  (BI) Communications Customer Management Enterprise Applications Global Supply Management GRC & Financial Management Human Capital Management

IT Infrastructure IT Security Manufacturing Manufacturing Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale... Product Innovation and Engineering Retail and Banking Service Management Service management Service management is integrated into supply chain management as the joint between the actual sales and the customer. The aim of high performance service management is to optimize the service-intensive supply chains, which are usually more complex than the typical finished-goods supply chain... Supply Chain Management Supply chain management Supply chain management is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers...

External links

• Aberdeen Group Inc. Official Website
• "CPO Rising: The CPO's Strategic Agenda for 2008" Aberdeen Group Inc.