Aamar FM
Encyclopedia
Frequency modulation
In telecommunications and signal processing, frequency modulation conveys information over a carrier wave by varying its instantaneous frequency. This contrasts with amplitude modulation, in which the amplitude of the carrier is varied while its frequency remains constant...
radio channel in Kolkata
Kolkata
Kolkata , formerly known as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly River, it was the commercial capital of East India...
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. The on- air presentation language of the station is in the Bengali language
Bengali language
Bengali or Bangla is an eastern Indo-Aryan language. It is native to the region of eastern South Asia known as Bengal, which comprises present day Bangladesh, the Indian state of West Bengal, and parts of the Indian states of Tripura and Assam. It is written with the Bengali script...
, the only private radio station to do so.
Aamar 106.2FM is self-described as “The Radio Station Built for Kolkata by Kolkatans”.
All of the elements heard on Aamar 106.2FM were designed from the input and feedback collected from extensive local research studies and its “FM Radio Start-Up” pre-launch campaign.
The radio programmes are intended to appeal to the sophisticated, contemporary, urban Bengali listeners, aged between 24 and 44 years, in middle
Middle class
The middle class is any class of people in the middle of a societal hierarchy. In Weberian socio-economic terms, the middle class is the broad group of people in contemporary society who fall socio-economically between the working class and upper class....
and upper
Upper class
In social science, the "upper class" is the group of people at the top of a social hierarchy. Members of an upper class may have great power over the allocation of resources and governmental policy in their area.- Historical meaning :...
socio-economic groups.
Aamar 106.2FM plays music from the 70’s, 80’s, 90’s and today, ranging from Bengali popular songs to the best of Hindi film music. The station reflects the wide variety and rich history of contemporary popular music produced in Kolkata
Kolkata
Kolkata , formerly known as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly River, it was the commercial capital of East India...
and West Bengal
Bengal
Bengal is a historical and geographical region in the northeast region of the Indian Subcontinent at the apex of the Bay of Bengal. Today, it is mainly divided between the sovereign land of People's Republic of Bangladesh and the Indian state of West Bengal, although some regions of the previous...
, along with special lifestyle features and exciting radio contests and promotions, designed as relevant to the target audience and with prizes these listener’s love to win.
The Aamar 106.2FM image, portrays all that the upwardly mobile Kolkatan is attracted to and is a talking point amongst Bengalis in Kolkata, where neighbours and friends are encouraged to relate to the station and exchange views on what the station offers.