A Time for Choosing
Encyclopedia
A Time for Choosing, also known as The Speech, was a speech presented during the 1964 U.S. presidential election campaign by future president
President of the United States
The President of the United States of America is the head of state and head of government of the United States. The president leads the executive branch of the federal government and is the commander-in-chief of the United States Armed Forces....

 Ronald Reagan
Ronald Reagan
Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....

 on behalf of Republican
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

 candidate Barry Goldwater
Barry Goldwater
Barry Morris Goldwater was a five-term United States Senator from Arizona and the Republican Party's nominee for President in the 1964 election. An articulate and charismatic figure during the first half of the 1960s, he was known as "Mr...

.

Many versions of the speech exist, since it was altered over many weeks. Contrary to popular belief, however, the speech was not given at the 1964 Republican National Convention
1964 Republican National Convention
The 1964 National Convention of the Republican Party of the United States took place in the Cow Palace, San Francisco, California, on July 13 to July 16, 1964. Before 1964, there had only been one national Republican convention on the West Coast...

 in San Francisco, California as a nomination speech for Barry Goldwater
Barry Goldwater
Barry Morris Goldwater was a five-term United States Senator from Arizona and the Republican Party's nominee for President in the 1964 election. An articulate and charismatic figure during the first half of the 1960s, he was known as "Mr...

. Richard Nixon gave that nomination speech. Reagan, though he campaigned for Goldwater, did not use "A Time for Choosing" until October 27, 1964, when it was part of a pre-recorded television program, Rendezvous with Destiny. In his autobiography Reagan recalled going to bed that night "hoping I hadn't let Barry down." But "A Time for Choosing," replayed throughout the final week of the campaign, raised $8 million for Goldwater and launched Reagan's political career.

Soon afterward, Reagan was asked to run for governor of California
Governor of California
The Governor of California is the chief executive of the California state government, whose responsibilities include making annual State of the State addresses to the California State Legislature, submitting the budget, and ensuring that state laws are enforced...

. To this day, this speech is considered one of the most effective ever made on behalf of a candidate. Nevertheless, Barry Goldwater lost the election by one of the largest margins in history. Reagan was later called the "Great Communicator" in recognition of his effective speech-making skills.

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