A Literary Nightmare
Encyclopedia
"A Literary Nightmare" is a short story
Short story
A short story is a work of fiction that is usually written in prose, often in narrative format. This format tends to be more pointed than longer works of fiction, such as novellas and novels. Short story definitions based on length differ somewhat, even among professional writers, in part because...

 written by Mark Twain
Mark Twain
Samuel Langhorne Clemens , better known by his pen name Mark Twain, was an American author and humorist...

 in 1876. The story is about Twain's encounter with a virus-like jingle
Jingle
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

, and how it occupies his mind for several days until he manages to "infect" another person, thus removing the jingle from his mind. The story was also later published under the name "Punch, Brothers, Punch!"

Plot introduction

The narrator, Mark Twain
Mark Twain
Samuel Langhorne Clemens , better known by his pen name Mark Twain, was an American author and humorist...

, sees a catchy jingle in the morning newspaper. The jingle promptly attaches itself to his mind, such that he loses concentration and can no longer remember what he ate for breakfast, whether he ate at all, and what words he was going to use in his novel. The jingle mentally incapacitates him, until, a few days later, he takes a walk with his friend, the Reverend, and inadvertently transfers the jingle to the reverend's mind. As this happens, Twain experiences a sense of relief, and returns to his normal life.

Some days after Twain was cured, the Reverend visits him; he is in a terrible state, as the jingle, which keeps on repeating in his head, has already disabled his concentration. He tells Twain of some incidents where the rhythm of the jingle influenced his actions, such as when churchgoers started swaying to the rhythm of his homilies. Taking pity on the man, Twain decides to cure him, and brings him to a meeting of university students. The Reverend successfully manages to transfer the jingle from himself to the students, curing himself and, at the same time, continuing the diabolical cycle of the jingle.

The jingle

Conductor, when you receive a fare,

Punch in the presence of the passenjare!

A blue trip slip for an eight-cent fare,

A buff trip slip for a six-cent fare,

A pink trip slip for a three-cent fare,

Punch in the presence of the passenjare!

CHORUS

Punch brothers! Punch with care!

Punch in the presence of the passenjare!

History of the jingle

The poem was not composed by Mark Twain, but by a group of people in 1876. It was the brainchild of Messrs. Isaac Bromley, Noah Brooks
Noah Brooks
Noah Brooks was a journalist and editor who worked for newspapers in Sacramento, San Francisco, Newark, and New York, and authored a major biography of Abraham Lincoln based on close personal observation. Born in Castine, Maine, he moved to Dixon, Illinois in 1856, where he became involved in the...

, W. C. Wyckoff, and Moses W. Handy. Bromley and Brooks, while riding a tram one night, had taken notice of a sign informing passengers about the fare:
A Blue Trip Slip for an 8-cents fare.
A Buff Trip Slip for a 6-cents fare.
A Pink Trip Slip for a 3-cents fare.
For Coupon and Transfer, punch the Tickets.

Bromley had reportedly exclaimed, "Brooks, it's poetry. By George, it's poetry!" The two spent the remainder of their trip composing the poem, giving it its jingle-like character, and adding improvements such as the chorus. Upon arrival at the offices of the New York Tribune
New York Tribune
The New York Tribune was an American newspaper, first established by Horace Greeley in 1841, which was long considered one of the leading newspapers in the United States...

, they showed the poem to their friends, scientific editor W. C. Wyckoff and Moses Handy, who assisted them in completing it.

They published their result in the Tribune, the same newspaper which Mark Twain had chanced upon. The poem gained popularity rapidly, taking over the minds of numerous people; it was assisted by Twain, who let it loose upon the world in his story. The jingle gained popularity among most of the population of Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, Harvard students, and was even translated into French
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...

 and Latin
Latin
Latin is an Italic language originally spoken in Latium and Ancient Rome. It, along with most European languages, is a descendant of the ancient Proto-Indo-European language. Although it is considered a dead language, a number of scholars and members of the Christian clergy speak it fluently, and...

 .

Elements of the tale are reused in one of Robert McCloskey
Robert McCloskey
Robert McCloskey was an American author and illustrator of children's books. McCloskey wrote and illustrated eight books, two of which won the Caldecott Medal, the American Library Association's annual award of distinction for children's book illustration.Many of McCloskey's books were set on the...

's Homer Price
Homer Price
Homer Price is the title character of a pair of children's books written by Robert McCloskey. Homer Price was published in 1943, and Centerburg Tales in 1951.-Characters:Homer lives in Centerburg, a small town in Ohio just north of Columbus...

 stories, in which the "Punch, Brothers" jingle is used as a cure for another unstoppable jingle.

The progressive bluegrass band Punch Brothers
Punch Brothers
Punch Brothers are a progressive bluegrass band. The band consists of Chris Thile , Gabe Witcher , Noam Pikelny , Chris Eldridge , and Paul Kowert...

 got their name from the jingle, specifically citing Twain's story as inspiration.

The poem was set to music in 1972 as part of a song cycle, "Third Rail" by Donald Sosin, premiered in Ann Arbor that year, and subsequently performed in a few venues in New York. The movements are "Conductus" with the Twain poem declaimed in a deconstructed version by soprano and baritone with accompaniment by moneychanger, nose flute and handdrum. The second movement is a setting of a Miss Subways poster, the third a reworking of a Reginald Gardner routine about train noises, the fourth a setting of a Penn Central ticket stub, and the last movement another setting of the "Punch Brothers" text, this time in a minimalist style.

As a meme

Richard Dawkins
Richard Dawkins
Clinton Richard Dawkins, FRS, FRSL , known as Richard Dawkins, is a British ethologist, evolutionary biologist and author...

, in his book Unweaving the Rainbow, cited the jingle of A Literary Nightmare as an excellent example of a meme
Meme
A meme is "an idea, behaviour or style that spreads from person to person within a culture."A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena...

- in this case, a "ridiculous fragment of versified instruction." The poem, through its catchy rhyme and rhythm, managed to convey itself from mind to mind, and in most cases inhabited the mind of the victims for several days.
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