AZ Business Magazine
Encyclopedia
Arizona Business Magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

, based out of Phoenix, Arizona
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

, is the state’s
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

 leading monthly Business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...

 publication. Published by Arizona Big Media, the magazine covers a wide-range of topics
Article (publishing)
An article is a written work published in a print or electronic medium. It may be for the purpose of propagating the news, research results, academic analysis or debate.-News articles:...

 focusing on the Arizona business scene, and is aimed at high-level Corporate executives and business owners.

History

Arizona Business Magazine began in 1985, when Publisher Michael Atkinson purchased a 2-year-old Publication
Publication
To publish is to make content available to the public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content on any medium, including paper or electronic publishing forms such as websites, e-books, Compact Discs and MP3s...

 called Arizona Office Guide to Phoenix, a Quarterly controlled circulation magazine of 7,000 that focused solely on the Phoenix
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

 office market.

In 1986, the Publication
Publication
To publish is to make content available to the public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content on any medium, including paper or electronic publishing forms such as websites, e-books, Compact Discs and MP3s...

’s name was changed to Arizona Business & Development Magazine. It also broadened its commercial real estate focus and increased circulation to 20,000.

In 1988, the publication’s name was changed to its current title, Arizona Business Magazine. The magazine began covering the entire Arizona business market and increased circulation to 25,000. In addition, Arizona Business Magazine moved to a bimonthly format.

Arizona Business Magazine also introduced special supplements
Supplement (publishing)
A supplement is a publication that has a role secondary to that of another preceding or concurrent publication.A follow-on publication complements its predecessor, either by bringing it up-to-date , or by otherwise enhancing the predecessor's coverage of a particular topic or subject matter, as in...

. In partnership with area business organizations, Arizona Business magazine publishes special sections within its pages on association groups
Consortium
A consortium is an association of two or more individuals, companies, organizations or governments with the objective of participating in a common activity or pooling their resources for achieving a common goal....

, their work and their members. Arizona Business Magazine Re-prints copies of the supplements with their own covers free of charge to each association.

Arizona Business Magazine today

In February, 2008, Arizona Business Magazine became a monthly publication to increase its Market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

 and distribution. As a monthly, the magazine is now able to address more current issues
Current affairs (news format)
Current Affairs is a genre of broadcast journalism where the emphasis is on detailed analysis and discussion of news stories that have recently occurred or are ongoing at the time of broadcast....

 affecting the Arizona business market. The magazine has become more streamlined a wiki-based open content dictionary, with eye-catching covers and Graphics
Graphics
Graphics are visual presentations on some surface, such as a wall, canvas, computer screen, paper, or stone to brand, inform, illustrate, or entertain. Examples are photographs, drawings, Line Art, graphs, diagrams, typography, numbers, symbols, geometric designs, maps, engineering drawings,or...

. Editorially, the magazine has refocused on its core Audience
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature , theatre, music or academics in any medium...

 of high-level executives and business owners by offering stories and special reports on work force issues, high-tech innovations, banking and financial concerns, legal topics and more. In addition, a series of awards sponsored by Arizona Business are highlighted in the magazine.

Since becoming Monthly in February, Arizona Business Magazine has featured stories on such Arizona-based companies as U.S. Airways, Shamrock Foods
Shamrock Farms
Shamrock Farms is a dairy farm based out of Phoenix, AZ. Its mascot is a cow named "Roxie."Founded in 1922, Shamrock Farms is the largest family-owned and -operated dairy in the Southwest. It produces and distributes a full line of dairy products....

, Dial Corp. and AVNET
Avnet
Avnet, Inc. is a technology Business-to-business B2B distributor headquartered in Phoenix, Arizona. Electronics Supply & Manufacturing magazine reports that Avnet Inc., a Fortune 500 company, may be the world's largest franchised distributor of electronic components and subsystems...

. The magazine has also tackled major issues affecting the state economy, such as the Sub-prime collapse, the Credit crunch
Credit crunch
A credit crunch is a reduction in the general availability of loans or a sudden tightening of the conditions required to obtain a loan from the banks. A credit crunch generally involves a reduction in the availability of credit independent of a rise in official interest rates...

, International trade
International trade
International trade is the exchange of capital, goods, and services across international borders or territories. In most countries, such trade represents a significant share of gross domestic product...

 and Sustainability
Sustainability
Sustainability is the capacity to endure. For humans, sustainability is the long-term maintenance of well being, which has environmental, economic, and social dimensions, and encompasses the concept of union, an interdependent relationship and mutual responsible position with all living and non...

. In addition, the magazine has examined the state’s immigration issue.

Of the Arizona business and community leaders profiled in the magazine, the list includes Intel Chairman Craig Barrett, former NBA Phoenix Suns
Phoenix Suns
The Phoenix Suns are a professional basketball team based in Phoenix, Arizona. They are members of the Pacific Division of the Western Conference in the National Basketball Association and the only team in their division not to be based in California. Their home arena since 1992 has been the US...

 Owner Jerry Colangelo
Jerry Colangelo
Jerry Colangelo , is an American businessman and sports executive.He formerly owned the Phoenix Suns of the NBA, the Phoenix Mercury of the WNBA, the Arizona Sandsharks of the Continental Indoor Soccer League, the Arizona Rattlers of the Arena Football League and the Arizona Diamondbacks of Major...

, Bashas’ Family of Stores Chairman Eddie Basha Jr., as well as Gov. Janet Napolitano
Janet Napolitano
Janet Napolitano is the third and current United States Secretary of Homeland Security, serving in the administration of President Barack Obama. She is the fourth person to hold the position, which was created after the 9/11 terrorist attacks. A member of the Democratic Party, she was the 21st...

 and former Congressman J.D. Hayworth. Experts from Arizona State University’s
Arizona State University
Arizona State University is a public research university located in the Phoenix Metropolitan Area of the State of Arizona...

 W.P. Carey School of Business are often Quoted within the pages of Arizona Business Magazine.

Despite the changes, the supplements still remain an important part of Arizona Business Magazine. Organizations featured
Feature story
- Published Features & news :While the distinction between published features and news is often clear, when approached conceptually there are few hard boundaries between the two. It is quite possible to write a feature in the style of a news story, for instance...

 in the supplements include the Greater Phoenix Economic Council, Valley Forward, East Valley Partnership, the Arizona Hospital & Healthcare Association, and the Greater Phoenix Convention & Visitors Bureau.

Leadership

The top leadership at Arizona Big Media consists of:

Michael Atkinson, president and CEO

Audrey Webb, vice president of operations
Business operations
Business operations are those ongoing recurring activities involved in the running of a business for the purpose of producing value for the stakeholders...



Cheryl Green, vice president of Business development
Business development
A subset of the field of commerce, business development comprises a number of techniques and responsibilities which aim at:1. Researching new types of business/products/services with an emphasis on identifying gaps in the mitigation of needs of potential clients .2. Attracting new customers3...



Janet Perez is Editor-in-chief of Arizona Business Magazine. In her capacity as editor-in-chief, Perez also provides a business news segment for Good Morning Arizona on Phoenix-based KTVK
KTVK
KTVK is a full-service, independent television station in Phoenix, Arizona. It broadcasts in digital on UHF channel 24 from a transmitter located on South Mountain in Phoenix, and can be seen across northern Arizona on a network of nearly two dozen translator stations...

-3TV and azfamily.com. KTVK is one of the top independent television stations in the country.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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