ANC Sports
Encyclopedia
ANC Sports Enterprises, is a sports marketing
and signage company based in Purchase
, New York
. ANC’s product and service offering includes Light Emitting Diode (“LED”), rotational, and fixed visual displays; digital media software and control systems; signage operation and maintenance; marketing consultation; graphic design; and printing production.
Over the past decade ANC has completed signage renovations in venues such as the new Cowboys Stadium in Arlington, TX, Nationals Park in Washington, D.C., Consol Energy Center in Pittsburgh, PA and most recently Fenway Park in Boston, MA.
The company also introduced advertising signs behind the backboard for NCAA and NBA games. The signs are three feet by one foot wide and are attached to the basket stanchion support arms. In 2007 State Farm
became the first sponsor to partake in the Basket Profile program.
, former co-owner of the Boston Celtics
.
ANC acquired exclusive North American rights to Space & Time rotational signage technology in 1997 and in its first year of operations, entered into an agreement with the WNBA to provide each team with all of its rotational signage. The following year, the Company added 19 new clients who would utilize courtside and back-lit fascia rotational signage. Today, ANC is the supplier of rotational signage for more than 200 teams and venues in professional and collegiate sports.
ANC Sports formed a technology division, ANC Technologies, in 1999. ANC Technologies developed FasciaSOFT, an operating engine for LED systems, permitting the company to debut the first 360° LED fascia signage in the National Hockey League. That same year, ANC Marketing was created to provide consulting services and assist clients with marketing strategies. ANC Marketing also helped grow sponsorship revenue streams by executing programs based on each individual client’s business. ANC Design was added in 2001 to create custom LED graphics and animations as well as meet its clients’ graphic needs created by their new LED fascia systems.
ANC directed LED installations and was selected to provide ongoing operational services for digital fascia and scoreboard signage at venues such as Cleveland's Quicken Loans Arena
, Minnesota's Target Center
, Philadelphia's Wells Fargo Center
and Toronto's Air Canada Centre
from 2002 through 2006.
During the same period, ANC debuted a new LED operating software called VisionSOFT. VisionSOFT is the first 3D interface capable of controlling multiple displays through one console, and also capable of distributing uncompressed video to its displays, eliminating distortion. The VisionSOFT application also operates DLP Digital Courtside press tables, which during the 2005-06 season became the first courtside digital signage
to be approved for an NBA event.
Shortly after introducing digital courtside press tables, ANC expanded ANC Marketing into a national advertising sales division and formed a manufacturing relationship with Mitsubishi Electric
. Following its new relationship with Mitsubishi, the company has completed large LED signage projects such as the Washington Nationals
’ new ballpark, Washington D.C.’s Verizon Center
and Portland’s Rose Garden.
Mitsubishi Electric then selected ANC Sports' VisionSOFT operating system to control the record-breaking display at Cowboys Stadium. In order to meet the increasing industry demand for venue signage, ANC joined Palladium Equity Partners as a portfolio company in 2009.
The following year, ANC Sports featured new LED and DLP II Courtside Signage Systems in the NBA and NCAA. Additionally, VisionSOFT was selected to operate the LED display system at the new Pittsburgh Penguins' Consol Energy Center.
ANC renovated Fenway Park with a high-definition video display system in 2011. The year has also been one of firsts as ANC installed and operated LED signage around the perimeter of a tennis court for the first time during a professional event in the United States and provided digital signage for the Dodge National Circuit Finals Rodeo in Oklahoma.ANC also collaborated with The Caesars Tribute to the Golden Age of Ice Skating held in Atlantic City, in 2010, providing the digital signage along the rim of the ice.
ANC Sports installed three new Diamond Vision video screens for the 2011 MLB season.Driven by ANC's patent-pending VisionSOFT operating system, the new displays will allow for more content at the ballpark, including any number of formats such as full-screen live video, game action accompanied by real-time statistics, sponsor graphics partnered with the box scores or any combination of visuals and game information.
Seattle Mariners - 2011
ANC Sports replaced a series of static sponsor signs and old-fashioned incandescent light matrix boards at Safeco Field with state-of-the-art LED boards. The new boards are on the fascia of the Wells Fargo Terrace Club stretching from the edges of the Press Box down the first and third base lines, and above the Lower Outfield Reserved seats in right field. They will utilize ANC's patent-pending VisionSOFT technology.This is the second project in which the Mariners partners with ANC Sports. Prior to the 2010 season, ANC installed a new out-of-town scoreboard.
Penn State University Rec Hall - 2010
ANC Sports Enterprises installed two new Mitsubishi Electric Diamond Vision video screens at Penn State University’s Rec Hall, home of the Nittany Lion gymnastics, volleyball and wrestling teams. Previously, ANC installed LED systems at the University’s Beaver Stadium and the Bryce Jordan Center.The displays will feature dynamic animations, team logos, crowd prompts, animated team introductions, student athlete videos and real-time statistics.
Miami Heat - 2010
ANC Sports installed two 30-foot 6mm Diamond Vision™ LED Modules at the courtside level and four 16mm Mitsubishi Diamond Vision™ LED Modules, each measuring approximately 8.4 feet in height by 14.9 feet in width, which served as the corner displays. The courtside displays are featured on both the camera visible and opposite sides of the court. The Heat also employ ANC's VisionSOFT operating system to allow for control of displays inside and outside of AmericanAirlines Arena.
Indiana Pacers - 2010
ANC installed and operates over 1000 feet of animated 20mm Diamond Vision ribbon board around the entire upper fascia of Conseco Fieldhouse, between the second and third levels. Additionally, ANC replaced the current rotational signage at the top of the center-hung scoreboard with 16mm Diamond Vision matrix displays measuring approximately 15 feet wide by 4 feet high.
Xavier University Cintas Center - 2010
ANC Sports Enterprises installed a new light emitting diode signage (LED) system at the Cintas Center, Xavier University’s multipurpose sports and entertainment arena. The signage system is highlighted by a center-hung scoreboard which features eight LED video displays and a 42’ long circular LED ribbon. Four Mitsubishi Electric Diamond Vision™ 10mm video screens measuring 7' 9" high by 10'10" make up the center-hung scoreboard. Additionally, the structure features four 3' 6" high by 10' 5" wide scoring matrix which are capable of seamlessly transitioning from real-time statistics to vibrant full motion animations.
Sports marketing
Sport marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the Olympics, Spanish Football league and the NFL. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third is...
and signage company based in Purchase
Purchase, New York
Purchase, New York is a hamlet of the town of Harrison, in Westchester County. Its ZIP code is 10577. Its name is derived from Harrison's purchase, for Harrison could have as much land as he could ride in one day...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. ANC’s product and service offering includes Light Emitting Diode (“LED”), rotational, and fixed visual displays; digital media software and control systems; signage operation and maintenance; marketing consultation; graphic design; and printing production.
Over the past decade ANC has completed signage renovations in venues such as the new Cowboys Stadium in Arlington, TX, Nationals Park in Washington, D.C., Consol Energy Center in Pittsburgh, PA and most recently Fenway Park in Boston, MA.
The company also introduced advertising signs behind the backboard for NCAA and NBA games. The signs are three feet by one foot wide and are attached to the basket stanchion support arms. In 2007 State Farm
State farm
State farm can refer to:*Sovkhoz, a type of state-owned farm in the Soviet Union*Volkseigenes Gut, a type of state-owned farm in East Germany*Państwowe Gospodarstwo Rolne, a type of state-owned farm in People's Republic of Poland...
became the first sponsor to partake in the Basket Profile program.
History
ANC Sports Enterprises was originally founded in 1997 by Jerry Cifarelli, current CEO, and Alan N. CohenAlan N. Cohen
Alan Norman Cohen was the former co-owner of the Boston Celtics and the New Jersey Nets, and chairman and CEO of the Madison Square Garden Corporation, owner of the New York Knicks and the New York Rangers.Cohen began his career in law and entertainment some years after he graduated from Columbia...
, former co-owner of the Boston Celtics
Boston Celtics
The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which...
.
ANC acquired exclusive North American rights to Space & Time rotational signage technology in 1997 and in its first year of operations, entered into an agreement with the WNBA to provide each team with all of its rotational signage. The following year, the Company added 19 new clients who would utilize courtside and back-lit fascia rotational signage. Today, ANC is the supplier of rotational signage for more than 200 teams and venues in professional and collegiate sports.
ANC Sports formed a technology division, ANC Technologies, in 1999. ANC Technologies developed FasciaSOFT, an operating engine for LED systems, permitting the company to debut the first 360° LED fascia signage in the National Hockey League. That same year, ANC Marketing was created to provide consulting services and assist clients with marketing strategies. ANC Marketing also helped grow sponsorship revenue streams by executing programs based on each individual client’s business. ANC Design was added in 2001 to create custom LED graphics and animations as well as meet its clients’ graphic needs created by their new LED fascia systems.
ANC directed LED installations and was selected to provide ongoing operational services for digital fascia and scoreboard signage at venues such as Cleveland's Quicken Loans Arena
Quicken Loans Arena
Quicken Loans Arena , is a multi-purpose arena, in downtown Cleveland, Ohio, United States....
, Minnesota's Target Center
Target Center
The Target Center is an arena in downtown Minneapolis, Minnesota. It is sponsored by Target Corporation. The arena has a capacity of 20,500 people. It contains 702 club seats and 68 suites....
, Philadelphia's Wells Fargo Center
Wells Fargo Center
Wells Fargo Center may refer to:*Wells Fargo Center , Colorado*Wells Fargo Center , Florida*Wells Fargo Center , Nevada*Wells Fargo Center , California*Wells Fargo Center , Florida...
and Toronto's Air Canada Centre
Air Canada Centre
The Air Canada Centre is a multi-purpose indoor sporting arena located on Bay Street in Downtown Toronto, Ontario, Canada.The arena is popularly known as the ACC or the Hangar ....
from 2002 through 2006.
During the same period, ANC debuted a new LED operating software called VisionSOFT. VisionSOFT is the first 3D interface capable of controlling multiple displays through one console, and also capable of distributing uncompressed video to its displays, eliminating distortion. The VisionSOFT application also operates DLP Digital Courtside press tables, which during the 2005-06 season became the first courtside digital signage
Digital signage
Digital signage is a form of electronic display that shows television programming, menus, information, advertising and other messages. Digital signs can be found in public and private environments, such as retail stores, hotels, restaurants and corporate buildings.Digital signage Displays are most...
to be approved for an NBA event.
Shortly after introducing digital courtside press tables, ANC expanded ANC Marketing into a national advertising sales division and formed a manufacturing relationship with Mitsubishi Electric
Mitsubishi Electric
is a multinational electronics and information technology company headquartered in Tokyo, Japan. It is one of the core companies of the Mitsubishi Group....
. Following its new relationship with Mitsubishi, the company has completed large LED signage projects such as the Washington Nationals
Washington Nationals
The Washington Nationals are a professional baseball team based in Washington, D.C. The Nationals are a member of the Eastern Division of the National League of Major League Baseball . The team moved into the newly built Nationals Park in 2008, after playing their first three seasons in RFK Stadium...
’ new ballpark, Washington D.C.’s Verizon Center
Verizon Center
Verizon Center is a sports and entertainment arena in Washington, D.C., USA, named after telecommunications sponsor Verizon Communications, and has been nicknamed the "Phone Booth" because of its association with telecommunications companies...
and Portland’s Rose Garden.
Mitsubishi Electric then selected ANC Sports' VisionSOFT operating system to control the record-breaking display at Cowboys Stadium. In order to meet the increasing industry demand for venue signage, ANC joined Palladium Equity Partners as a portfolio company in 2009.
The following year, ANC Sports featured new LED and DLP II Courtside Signage Systems in the NBA and NCAA. Additionally, VisionSOFT was selected to operate the LED display system at the new Pittsburgh Penguins' Consol Energy Center.
ANC renovated Fenway Park with a high-definition video display system in 2011. The year has also been one of firsts as ANC installed and operated LED signage around the perimeter of a tennis court for the first time during a professional event in the United States and provided digital signage for the Dodge National Circuit Finals Rodeo in Oklahoma.ANC also collaborated with The Caesars Tribute to the Golden Age of Ice Skating held in Atlantic City, in 2010, providing the digital signage along the rim of the ice.
Recent Projects
Boston Red Sox - 2011ANC Sports installed three new Diamond Vision video screens for the 2011 MLB season.Driven by ANC's patent-pending VisionSOFT operating system, the new displays will allow for more content at the ballpark, including any number of formats such as full-screen live video, game action accompanied by real-time statistics, sponsor graphics partnered with the box scores or any combination of visuals and game information.
Seattle Mariners - 2011
ANC Sports replaced a series of static sponsor signs and old-fashioned incandescent light matrix boards at Safeco Field with state-of-the-art LED boards. The new boards are on the fascia of the Wells Fargo Terrace Club stretching from the edges of the Press Box down the first and third base lines, and above the Lower Outfield Reserved seats in right field. They will utilize ANC's patent-pending VisionSOFT technology.This is the second project in which the Mariners partners with ANC Sports. Prior to the 2010 season, ANC installed a new out-of-town scoreboard.
Penn State University Rec Hall - 2010
ANC Sports Enterprises installed two new Mitsubishi Electric Diamond Vision video screens at Penn State University’s Rec Hall, home of the Nittany Lion gymnastics, volleyball and wrestling teams. Previously, ANC installed LED systems at the University’s Beaver Stadium and the Bryce Jordan Center.The displays will feature dynamic animations, team logos, crowd prompts, animated team introductions, student athlete videos and real-time statistics.
Miami Heat - 2010
ANC Sports installed two 30-foot 6mm Diamond Vision™ LED Modules at the courtside level and four 16mm Mitsubishi Diamond Vision™ LED Modules, each measuring approximately 8.4 feet in height by 14.9 feet in width, which served as the corner displays. The courtside displays are featured on both the camera visible and opposite sides of the court. The Heat also employ ANC's VisionSOFT operating system to allow for control of displays inside and outside of AmericanAirlines Arena.
Indiana Pacers - 2010
ANC installed and operates over 1000 feet of animated 20mm Diamond Vision ribbon board around the entire upper fascia of Conseco Fieldhouse, between the second and third levels. Additionally, ANC replaced the current rotational signage at the top of the center-hung scoreboard with 16mm Diamond Vision matrix displays measuring approximately 15 feet wide by 4 feet high.
Xavier University Cintas Center - 2010
ANC Sports Enterprises installed a new light emitting diode signage (LED) system at the Cintas Center, Xavier University’s multipurpose sports and entertainment arena. The signage system is highlighted by a center-hung scoreboard which features eight LED video displays and a 42’ long circular LED ribbon. Four Mitsubishi Electric Diamond Vision™ 10mm video screens measuring 7' 9" high by 10'10" make up the center-hung scoreboard. Additionally, the structure features four 3' 6" high by 10' 5" wide scoring matrix which are capable of seamlessly transitioning from real-time statistics to vibrant full motion animations.