ABS-CBN Foundation
Encyclopedia
ABS-CBN Foundation, Inc. is the non-stock, non-profit socio-civic organization of the ABS-CBN Broadcasting Corporation that facilitates social programs and outreach to the public. Initially, the organization's primary responsibilities were to generate welfare funds by broadcasting the plight of those in need of assistance and ensuring the proper allocation and utilization of solicited help. Eventually, AFI restructured itself to compensate an all-around developmental approach as its mission to provide a better quality of life for every Filipino
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

 in general and every Filipino child in particular. All development programs for the grassroots carry a significant slant targeted to directly benefit children, their families, and the community.

History

In 1989, ABS-CBN established ABS-CBN Foundation, Inc. (AFI) on the Lingkod Bayan segment at TV Patrol.

ABS-CBN Foundation Volunteers (first known as Social Service Club) was formed June 27, 1993 which undertakes rescue and relief activities in circumstances such as natural catastrophes. Today, it offers emergency first aid-training, rehabilitation, critical incidence stress debriefing, medical missions, outreach projects and assisting ABS-CBN sponsored activities, most especially activities of ABS-CBN's radio station DZMM
DZMM
ABS-CBN DZMM Radyo Patrol 630 is the flagship AM station of ABS–CBN Corporation in the Philippines. The station's studio is located at the ABS-CBN Broadcast Center, Sgt. Esguerra Ave., cor. Mo. Ignacia St., Diliman, Quezon City, while the transmitter is located at F. Navarette St., Obando, Bulacan...

.

In 1994, with its educational programs made for television, E-Media provided the Filipinos state-of-the-art and value-laden children shows such as Bayani, Hirayamanawari, Math-tinik, Sine'skwela, Epol/Apple and Pahina—all of which bagged several accolades from prestigious award-giving bodies.

Bantay Bata
Bantay Bata
Bantay Bata 163 is a social welfare program of the ABS-CBN Foundation. Launched in 1997, it aims to protect disadvantaged and at-risk children through a nationwide network of social services...

, a 24-hour hotline and child intervention program, was launched in 1997. Also the same year, ABS-CBN Bayan Microfinance was introduced, providing livelihood opportunities to the sorely-impoverished communities in the Philippines.

Bantay Kalikasan
Bantay Kalikasan
ABS-CBN Bantay Kalikasan is an Philippine media organization. It was established by ABS-CBN, to raise awareness in nature and to advocate for preservation of the environment.Bantay Kalikasan , AFI's environmental arm, started on July 21, 1998...

, the environmental-awareness advocacy of AFI, was formed in 1998. The La Mesa Watershed project was launched in 1999, which aimed to rehabilitate the 2700-hectare La Mesa Watershed.

The ABS-CBN Bayan Microfinance was renamed ABS-CBN Bayan Foundation in 2001 as the program eventually offered non-financial services to Filipinos.

In late 2004, Sagip Kapamilya was formed in response to the successive typhoons that hit the Provinces of Aurora and Quezon
Quezon
-History:Originally, what now forms Quezon was divided among the provinces of Batangas, Laguna, and Nueva Ecija. The area was first explored by Juan de Salcedo in 1571-1572, during his expedition from Laguna to Camarines provinces....

 in Luzon.

In 2008, BayaniJuan was launched in conjunction with ABS-CBN's 55th year anniversary.

Mission

  • "To enable our children to achieve their full potential by affecting the strategic sectors of society towards our visions through the maximum use of the power, creativity and reach of media."

Campaigns & Programs Espoused

  • Bantay Bata (Child Watch) - a program geared towards the rescue and rehabilitation of disadvantaged Filipino children
  • Educational Television (ETV) - a program which aims to enhance the Philippine public educational system through the use of audio-visual aids (a television set and VHS/DVD player, plus access to the ETV educational video library series). This program has been in service in conjunction with the curricula set by the Philippine Department of Education (DepEd)
  • Bantay Kalikasan (Environment Watch) - a program championing the Philippine environment. Major projects include the saving of the La Mesa watershed in Quezon City, the establishment and maintenance of the La Mesa Eco Park, as well as other environment-saving projects like Bantay Usok and Bantay Baterya (anti-pollution drives)
  • Sagip Kapamilya (Saving Members of the Family) - a program which provides food and non-food relief to Philippine communities affected by natural disasters
  • Bayan Foundation (Community Foundation) - a program which helps deserving individuals embark on start-up enterprises by providing training and some funding assistance
  • BayaniJuan (Country of Juan) - a program which integrates the advocacy of Bantay Bata, Bantay Kalikasan, E-Media, and Bayan Foundation

External links

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