ABC (Audit Bureau of Circulations UK)
In the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

, ABC (Audit Bureau of Circulations) has two roles:
  • To manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported.
  • Offer an audit and compliance service to check that data and processes meet these industry agreed standards.

ABC is governed by the media industry, for the media industry and is the expert at setting data and process
standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers
and digital traders working in existing and emerging platforms.


The Audit Bureau of Circulations (UK) is known as "ABC". It was founded on 14 October 1931, initially by ISBA (Society of British Advertisers) to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK National newspapers. Due to the phenomenal success, the (IPA
Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising is the trade body and professional institute for 250 leading agencies in the UK's advertising, media and marketing communications industry, covering the creative, digital, direct marketing, healthcare, media, outdoor, sales promotion and sponsorship...

), PPA, NS and NPA (Newspaper Publishers' Association) became involved and ABC has developed into the organisation it is today, providing independent verification of data for print, lists/databases and exhibitions in the UK and Ireland.

On the 21 March 2011 ABC and ABCe united under one brand putting digital and innovation at the heart of the organisation. Print remains the bedrock of ABC, digital activity currently accounts for 30 per cent of ABC’s revenue. This is predicted to continue to grow significantly, making this move a natural progression in the evolution of the organisation.

ABC is a not for profit organisation governed by a board of permanent and elected representatives from advertisers, advertising agencies, media owners and their representative trade bodies. It is a leading member of the International Federation of ABCs.

Online ABC

ABCe was established in 1996 as the new media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...

 arm of ABC. Now integrated in to ABC, they independently verify and reports on media performance, providing trusted traffic and related data across a broad range of digital platforms.

See also

  • Audit Bureau of Circulations (North America) of North America
  • Audit Bureau of Circulations (India)
    Audit Bureau of Circulations (India)
    Audit Bureau of Circulations certifies and audits the circulations of major publications, including newspapers and magazines in India. “ABC” is a voluntary organization initiated in 1948 and is presently operating in different parts of the world...

External links

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