82ASK
Encyclopedia
Texperts is a UK-based mobile search
Mobile Search
Mobile search is an evolving branch of information retrieval services that is centered around the convergence of mobile platforms and mobile phones and other mobile devices. Web search engine ability in a mobile form allows users to find mobile content on websites which are available to mobile...

 service. In December 2008, Texperts was bought by the Knowledge generation bureau
Knowledge Generation Bureau
kgb is a privately held, New York-based company that provides directory assistance and enhanced information services across Europe and North America. It describes itself as "the world’s largest independent provider of directory assistance and enhanced information services." Founded in 1992 by...

, operator of the 118 118
118 118 (UK)
118 118 is a UK directory enquiries provider based in Cardiff that assists customers with telephone number enquiries and general queries.The service is provided by The Number UK Ltd, a wholly owned subsidiary of US directory enquiries provider Knowledge Generation Bureau , whose company motto is...

 services, a directory services company who had also entered the SMS Any question market.

History

Re5ult Ltd launched initially with a subscription-based service called 'Re5ult' on a normal mobile number. However, in August 2004 the service was launched on a premium text code and rebranded as 82ASK. In 2007, Re5ult switched phone numbers and brands again relaunching the service as Texperts on short code 66000.

Performance

A 'road test' on the question 'How many people were alive compared with all who had ever lived' resulted in the service answering the question in five minutes, with the closest rival answering it in twenty-two minutes. A similar question asked for 'a hotel in Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

 within half an hour of Rosslare
Rosslare
The name Rosslare may refer to:*Rosslare Strand, a village in County Wexford, Ireland* Rosslare Harbour, a village in County Wexford, Ireland*The Rosslare Europort at Rosslare Harbour...

 en route to Westmeath', with similar results.
The company sees an average monthly growth of 20%
, and has one of the most recognisable brands in the UK market. However, the company only manages to get an average of 40% of answers correct, meaning that they get over half wrong.

Publications

In 2006 Texperts released the book Do Sheep Shrink in the Rain?, subtitled "The 500 Most Outrageous Questions Ever Asked and Their Answers", published by Virgin Books
Virgin Books
Virgin Books is a United Kingdom book publisher 90% owned by the publishing group Random House, and 10% owned by Virgin Enterprises, the company originally set up by Richard Branson as a record company.-History:...

, ISBN 0753511797. The 256 page paperback is a compilation of questions received and answered by the service.

Awards and partnerships

The company has won several national awards, and has business deals with several multinational companies, including Multimap, GlaxoSmithKline
GlaxoSmithKline
GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...

 and The Relationship Specialists,. The company also has exclusive access to the Official Guinness World Records
Guinness World Records
Guinness World Records, known until 2000 as The Guinness Book of Records , is a reference book published annually, containing a collection of world records, both human achievements and the extremes of the natural world...

 database, and also operates several other text services, including partnerships with Thomson and BAA.
Awarding body Award Notes Year
Real Business/CBI Growing Business Awards Innovative Company of the Year Winner 2007
National Business Awards Best Use of Technology in Business Winner 2007
National Business Awards Business Innovation of the Year Highly Commended 2007
Startups Awards Best Use of Technology Winner 2006
British Business Angels Best Angel backed Business with Young Management Winner 2006
Global Messaging Awards Best Content or Information Service Winner 2005
Shell LiveWIRE Young Entrepreneurs Of The Year Winner (Eastern Region) 2005
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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