60s 70s 80s
Encyclopedia
"60s 70s 80s" is Namie Amuro
Namie Amuro
is a Japanese R&B and pop singer, entertainer, and former actress who at the height of her popularity was referred to as the "Teen Queen" and the title "Queen of Japanese Pop Music". Born in Naha, Okinawa, Amuro debuted at the age of 14 as an idol in the girl group Super Monkey's...

's 33rd solo single under the Avex Trax
Avex Trax
, listed in the Tokyo Stock Exchange as 7860 and abbreviated as AGHD, is the holding company for a group of entertainment-related subsidiaries based in Japan...

 label. It was released in CD and CD&DVD formats on March 12, 2008, 11 months since her previous single "Funky Town
Funky Town (Namie Amuro song)
"Funky Town" is Namie Amuro's 32nd solo single under the Avex Trax label. It was be released in CD and CD&DVD formats on April 4, 2007, three months after the release of her previous single "Baby Don't Cry"....

", and nearly 9 months after her successful album "Play
Play (Namie Amuro album)
Play is the eighth studio album by Japanese pop singer Namie Amuro, released on June 27, 2007 in Japan. The follow-up to her successful 2005 album Queen of Hip-Pop, Play showcases her new hip-pop genre. This also marks her first album to be released in both the CD and CD+DVD formats. PLAY is her...

". This single continues her successful comeback, as it had her highest first week sales since 2000's Never End even at a time when CD single sales are dramatically decreasing. It became her first #1 since 1998's I Have Never Seen
I HAVE NEVER SEEN
"I Have Never Seen" is Namie Amuro's 11th single on the Avex Trax label. Released after a year hiatus, it debuted at #1 on January 11, 1999. It is her ninth number one single, and was her last until 2008's 60s 70s 80s.- Commercial endorsements :...

, and her highest selling single since 2000's Never End.

Overview

"60s 70s 80s" is the 33rd single and the first triple A-Side single released by Amuro Namie, and contains a total of three songs, "New Look", "Rock Steady", and "What a Feeling". Each of these three songs is used in a massive campaign ad for Vidal Sassoon
Vidal Sassoon
Vidal Sassoon, CBE is a widely recognised British hairdresser, credited with creating a simple geometric, "Bauhaus-inspired" hair style, also called the bob...

's latest shampoo and conditioner products. In addition, each song represents a certain time period starting with the 1960s, then 1970's, and finally 1980's.

The first song, "New Look", represents the 1960s and features a sample from The Supremes
The Supremes
The Supremes, an American female singing group, were the premier act of Motown Records during the 1960s.Originally founded as The Primettes in Detroit, Michigan, in 1959, The Supremes' repertoire included doo-wop, pop, soul, Broadway show tunes, psychedelic soul, and disco...

's "Baby Love
Baby Love
"Baby Love" is a 1964 song recorded by The Supremes for the Motown label.Written and produced by Motown's main production team Holland–Dozier–Holland ,...

". Like many of her other single songs, this song is produced by T.Kura and Michico. "Rock Steady" represents the 1970s and features a sample from Aretha Franklin
Aretha Franklin
Aretha Louise Franklin is an American singer, songwriter, and pianist. Although known for her soul recordings and referred to as The Queen of Soul, Franklin is also adept at jazz, blues, R&B, gospel music, and rock. Rolling Stone magazine ranked her atop its list of The Greatest Singers of All...

's song "Rock Steady
Rock Steady (Aretha Franklin song)
"Rock Steady" is a song written and performed by Aretha Franklin and released in 1971, from the album Young, Gifted and Black. The single reached the #9 spot on the Billboard Hot 100 charts that same year. It also peaked at #2 on the Best Selling Soul Singles chart...

". It is produced by Michico and Muro, whose last working with Namie was during her Suite Chic
SUITE CHIC
Suite Chic was a collaborative project between some of Japan's top and up-and-coming R&B and Hip-Hop artists, writers, and producers, which debuted on December 18, 2002....

 project. The last song, "What a Feeling" represents the 1980s and features samples from Irene Cara
Irene Cara
Irene Cara is an American singer and actress. Cara won an Academy Award in 1984 in the category of Best Original Song for co-writing "Flashdance... What a Feeling." She is also known for her recording of the song "Fame", and she also starred in the 1980 film Fame.She married Hollywood stuntman...

's "What a Feeling", which was used as the theme for the 1983 film Flashdance. Shinichi Osawa and michico worked on the production of "What a Feeling".

Namie first performed these songs on January 17, 2008 in front of a selected audience of 150 people. Her second official performance of these songs is in the second leg of her tour PLAY More 07-08. The promotional videos of "New Look" and "Rock Steady" were released in January, with the video for "What a Feeling" premiering on March 1 on MTV.

In just two days, this single surpassed the first week sales of "Baby Don't Cry", her best selling single since "Say the Word" in 2001 despite not reaching the #1 position on the dailies by its release. However, within four days of its release the single reached the #1 spot on the charts. This became Namie's first #1 on the Oricon Daily Chart since 2004's, "Girl Talk / The Speed Star". The single debuted at #2 on the weekly charts with over 114,000 copies sold and became Amuro's highest first week sales since 2000's "Never End". A week after its release, the single reached #1 on the weekly chart, making it Amuro's 10th number one single and her first number one single in 10 years. By its third week of release however, the single reached #2 on the Oricon charts, being kicked off the top position by 20 Century's Ore Ja Nakya, Kimi Ja Nakya by a mere 1,686 copies.

Tracklist

Personnel

  • "New Look"
    • Namie Amuro – vocals
    • Namie Amuro, Tiger, Michico – background vocals
    • T.Kura – all instruments
  • "Rock Steady"
    • Namie Amuro – vocals
    • SUI – programming & keys
  • "What a Feeling"
    • Namie Amuro – vocals
    • Shinichi Osawa – all instruments

Production

  • "New Look"
    • Producer – T.Kura
    • Vocal Producer – Michico
    • Director – Yuichi Kodama
      Yuichi Kodama
      Kodama Yuichi is a Japanese video director. He has mainly directed music videos and ads. Remarkably, he often produces music videos and ads that are strongly connected, or "tie-up"ed, such as Perfume's "Secret Secret" and Morinaga Milk's "Eskimo Pino", or Amuro Namie's songs and Vidal sassoon's...

    • Choreographer – Moritsune Morita, Nami Segawa, & Raymond Johnson
  • "Rock Steady"
    • Producer – Muro
    • Vocal Producer – Michico
    • Director – Yusuke Tanaka
    • Choreographer – Shun
  • "What a Feeling"
    • Producer – Shinichi Osawa
    • Vocal Producer – Michico
    • Director – Takeshi Nakamura
    • Choreographer – Tetsuharu

Release history

Region Date
Japan
South Korea

TV performances

  • March 10, 2008 – Hey! Hey! Hey! Music Champ
  • March 21, 2008 – Music Fighter
  • March 23, 2008 – CDTV
  • March 27, 2008 – Utaban
  • April 5, 2008 – Music Fair 21
  • November 27, 2008 – Best Hit Songs Festival 2008
  • December 16, 2008 – Best Artist 2008
  • December 30, 2008 – Japan Record Awards
  • January 1, 2009 – CDTV Countdown Live 2008-2009

Charts

Oricon
Oricon
, established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan. It started as , which was founded by Sōkō Koike in November 1967 and became known for its music charts. Oricon Inc...

 Sales Chart (Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

)
Release Chart Peak Position First Week Sales Sales Total Chart Run
March 12, 2008 Oricon Daily Singles Chart 1
Oricon Weekly Singles Chart 1 114,719 293,097 21 weeks
Oricon Monthly Singles Chart 1
Oricon Yearly Singles Chart 18


Billboard Japan
Billboard charts
The Billboard charts tabulate the relative weekly popularity of songs or albums in the United States. The results are published in Billboard magazine...

 Chart
Chart Peak Position
Billboard Japan Hot 100 1 (New Look)
Billboard Japan Hot 100 Airplay 14 (New Look) / 19 (What a Feeling)
Billboard Japan Hot Singles Sales 1

Chart procession and succession

RIAJ certification

"60s 70s 80s" has been certified platinum for shipments of over 250,000 by the Recording Industry Association of Japan.
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