The 5th Avenue is a candy bar

Candy bar

A chocolate bar is a confection in bar form comprising some or all of the following components: cocoa solids, cocoa butter, sugar, milk. The relative presence or absence of these components form the subclasses of dark chocolate, milk chocolate, and white chocolate. In addition to these main...

 currently marketed by The Hershey Company.

The candy bar was reportedly introduced in 1936 by Luden's

Luden's

-History:The Luden's brand was originally created by William H. Luden in 1879, and included several products such as candy and throat drops.Luden's was acquired in 1928 by Food Industries of Philadelphia, a holding company owned by the Dietrich family. In 1980 the company acquired Queen Anne Candy...

, at the time a subsidiary of Food Industries of Philadelphia. This date is uncertain because information about this product has been subject to misinformation from The Hershey Company for marketing and perhaps legal reasons (see also discussion about this page). It is difficult to find marketing material for this product before 1962. Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986. For many years, the bar included two whole almonds on top of the bar but these were taken out in the 1990s.

This candy appeared in the 1994 sci-fi movie Stargate

Stargate (film)

Stargate is a 1994 American adventure-military science fiction film released through Metro-Goldwyn-Mayer and Carolco Pictures. Created by Dean Devlin and Roland Emmerich, the film is the first release in the Stargate franchise...

 and the 1998 Seinfeld

Seinfeld

Seinfeld is an American television sitcom that originally aired on NBC from July 5, 1989, to May 14, 1998, lasting nine seasons, and is now in syndication. It was created by Larry David and Jerry Seinfeld, the latter starring as a fictionalized version of himself...

episode "The Dealership".