361 Degrees
Encyclopedia
361 Degrees International Limited is a major Chinese supplier of shoe and sports goods, primarily in the People's Republic of China
. 361 Degrees counts Li Ning Company, China Dongxiang
, Xstep and Anta
as its main competitors.
As of March 2009, there were 5,543 361 Degrees authorized retail outlets in China. The company does not own any of these outlets. They are owned and managed by 3,031 authorized dealers.
teams during the 2010 Vancouver Olympics.
The company’s brand, 361˚, was first launched in January 2004. It denotes 360 degrees of a protractor circle plus one extra degree, representing the company’s goal of establishing this brand to meet athlete’s need for professional functionality, plus an added degree of innovation and creativity.
361˚ markets its brand through slogans that represent its brand value. The slogans used over the years are:
Footwear: badminton, table tennis, lawn tennis, basketball, casual, general training, running, and general outdoor
Apparel: badminton, tennis, basketball, casual, general training, running, outdoor, women’s fitness, golf
Accessories: bags, balls, caps, equipment, knitted protective gear and socks.
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
. 361 Degrees counts Li Ning Company, China Dongxiang
China Dongxiang
China Dongxiang Company Limited is a public company listed on the main board of the Stock Exchange of Hong Kong. It is engaged in the design and sales of sports apparel and accessories in China. It owns all the rights to Kappa products in Mainland China, Macau and Japan and owns the Phenix brand...
, Xstep and Anta
Anta Sports
Anta Sports Products Limited is a branded sportswear company in China. It involves the business of designing, developing, manufacture and marketing sportswear, including sports footwear, apparel and accessory under its own brand name, ANTA...
as its main competitors.
As of March 2009, there were 5,543 361 Degrees authorized retail outlets in China. The company does not own any of these outlets. They are owned and managed by 3,031 authorized dealers.
History
The company was established in 2002. 361˚ was the official sporting wear of the Chinese Men's and Women's Olympic curlingCurling
Curling is a sport in which players slide stones across a sheet of ice towards a target area. It is related to bowls, boule and shuffleboard. Two teams, each of four players, take turns sliding heavy, polished granite stones, also called "rocks", across the ice curling sheet towards the house, a...
teams during the 2010 Vancouver Olympics.
The company’s brand, 361˚, was first launched in January 2004. It denotes 360 degrees of a protractor circle plus one extra degree, representing the company’s goal of establishing this brand to meet athlete’s need for professional functionality, plus an added degree of innovation and creativity.
361˚ markets its brand through slogans that represent its brand value. The slogans used over the years are:
- Dare to be (2004-2007)
- China, Dare to Be (2008)
- One Love (2009)
Products
361 Degrees’ collection includes:Footwear: badminton, table tennis, lawn tennis, basketball, casual, general training, running, and general outdoor
Apparel: badminton, tennis, basketball, casual, general training, running, outdoor, women’s fitness, golf
Accessories: bags, balls, caps, equipment, knitted protective gear and socks.