2ergo
Encyclopedia
2ergo is a provider of mobile-phone marketing and messaging services. Formed in 1999, it is based in Salford Quays
, near Manchester
, England
.
The company is an international provider of software solutions for mobile phone and Smartphone marketing, business communications, mobile websites, mobile entertainment, mobile news and mobile banking. Its services are used in mobile phone and smartphone marketing, interactive messaging, mobile internet and publishing, smartphone applications, mobile ticketing and coupons, mobile security and secure payment solutions.
The company has produced Smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.
Mobile Site Builder is a mobile publishing and content management solution. 2ergo's mobile site builder technology integrates with existing content management (CMS) systems and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Video transcoding and hosting service enables device-optimized and downloadable videos.
In November 2011, 2ergo announced it was closing the smartphone application part of the business in the UK. It announced 30 job cuts across this section
In April 2010 2ergo was recognized for creativity and innovative, winning the “Best Use of Mobile” award for the Righmove iPhone application.
MMA 2009 Global Awards – Finalist
The Mobile Marketing Association awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. 2ergo was recognized for "Best Mobile Campaign - Messaging" in Latin America and "Best Mobile Campaign - Cross Media Integration" in India.
Mobile Advertising and Marketing Awards (MAMA)
Gold and Silver Awards The Mobile Advertising and Marketing Awards recognizes technologies, innovations and campaigns that moved the industry forward last year. 2ergo won a Gold Award for “Best Integrated and Cross-Platform Strategy Utilizing Mobile Marketing” for the Army National Guard “Warrior” campaign and a Silver Award for Mobile Site Builder in the "Best creativity or innovation in mobile marketing or advertising" category.
Mobile Star Awards – Winner
Gold Star The Mobile Star Awards recognize the top mobile products, success stories and visionaries as chosen by readers of Mobile Village's free e-newsletter Go Mobile. 2ergo was honored for its mobile website builder. Read the press release. Webby Awards – Official Honoree Of the more than 8,000 entries submitted to the 12th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work.
Deloitte Technology Fast 50 Winner
The Fast 50 programme honours business growth, technological innovation and UK entrepreneurial spirit and is one of the UK’s foremost technology award programmes. The Fast 50 award ranks the country’s 50 fastest-growing technology companies based on percentage growth over five years.
Salford Business Awards
Winner Held in conjunction with Salford City Council, The University of Salford and the Chapel Street Business Group, the Salford Business Awards creates a platform to promote the city, its businesses and their growing successes. 2ergo was selected as the winner of the "Innovation Award".
In June 2011, 2ergo announced they had put a hold on some of their SMS messaging services due to PhonePayplus Regulations. This resulted in the company issuing a profit warning.
Salford Quays
Salford Quays is an area of Salford in Greater Manchester, England, near the end of the Manchester Ship Canal. Previously the site of Manchester Docks, it became one of the first and largest urban regeneration projects in the United Kingdom following the closure of the dockyards in...
, near Manchester
Manchester
Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
.
The company is an international provider of software solutions for mobile phone and Smartphone marketing, business communications, mobile websites, mobile entertainment, mobile news and mobile banking. Its services are used in mobile phone and smartphone marketing, interactive messaging, mobile internet and publishing, smartphone applications, mobile ticketing and coupons, mobile security and secure payment solutions.
Mobile Websites and Publishing
2ergo creates mobile websites has developed mobile websites for brands including FOX News, AT&T, NBC Universal, Yahoo!, Australian Broadcasting Corporation (ABC), Rightmove and Uno Medios.The company has produced Smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.
Smartphone Applications Development Solutions
2ergo has produced Smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.Mobile Site Builder is a mobile publishing and content management solution. 2ergo's mobile site builder technology integrates with existing content management (CMS) systems and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Video transcoding and hosting service enables device-optimized and downloadable videos.
In November 2011, 2ergo announced it was closing the smartphone application part of the business in the UK. It announced 30 job cuts across this section
Awards
The Revolution AwardsIn April 2010 2ergo was recognized for creativity and innovative, winning the “Best Use of Mobile” award for the Righmove iPhone application.
MMA 2009 Global Awards – Finalist
The Mobile Marketing Association awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. 2ergo was recognized for "Best Mobile Campaign - Messaging" in Latin America and "Best Mobile Campaign - Cross Media Integration" in India.
Mobile Advertising and Marketing Awards (MAMA)
Gold and Silver Awards The Mobile Advertising and Marketing Awards recognizes technologies, innovations and campaigns that moved the industry forward last year. 2ergo won a Gold Award for “Best Integrated and Cross-Platform Strategy Utilizing Mobile Marketing” for the Army National Guard “Warrior” campaign and a Silver Award for Mobile Site Builder in the "Best creativity or innovation in mobile marketing or advertising" category.
Mobile Star Awards – Winner
Gold Star The Mobile Star Awards recognize the top mobile products, success stories and visionaries as chosen by readers of Mobile Village's free e-newsletter Go Mobile. 2ergo was honored for its mobile website builder. Read the press release. Webby Awards – Official Honoree Of the more than 8,000 entries submitted to the 12th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work.
Deloitte Technology Fast 50 Winner
The Fast 50 programme honours business growth, technological innovation and UK entrepreneurial spirit and is one of the UK’s foremost technology award programmes. The Fast 50 award ranks the country’s 50 fastest-growing technology companies based on percentage growth over five years.
Salford Business Awards
Winner Held in conjunction with Salford City Council, The University of Salford and the Chapel Street Business Group, the Salford Business Awards creates a platform to promote the city, its businesses and their growing successes. 2ergo was selected as the winner of the "Innovation Award".
Text messages complaints
On 18 September 2009 2ergo were fined £80,000 by PhonepayPlus, regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.In June 2011, 2ergo announced they had put a hold on some of their SMS messaging services due to PhonePayplus Regulations. This resulted in the company issuing a profit warning.