123people
Encyclopedia
123people
is a real time people search service, which gathers information from the deep web
and over 200 external datasources, to present it in a structured search result dashboard view. 123people only gathers publicly available information from an extensive list of international as well as regional sources.
was founded in 2007 by European IT incubator i5invest with initial funding from Austrian VC Gamma Capital Partners. The company is today based in Vienna
, Austria
. Since March 2010, 123people is part of the french PagesJaunes Groupe.
and CPM
pricing models. Affiliate partnerships have also been a main focus to 123people since inception. Today, 123people integrates over 200 local and international partners providing content such as directory services, premium public records and social networks, as well as products such as wish lists and books. Partners are integrated via teasers or text links within each of its sections. 123people’s pricing models for partners include CPC
, CPM
and CPA
.
123people
123people is a real time people search service, which gathers information from the deep web and over 200 external datasources, to present it in a structured search result dashboard view...
is a real time people search service, which gathers information from the deep web
Deep web
The Deep Web refers to World Wide Web content that is not part of the Surface Web, which is indexed by standard search engines....
and over 200 external datasources, to present it in a structured search result dashboard view. 123people only gathers publicly available information from an extensive list of international as well as regional sources.
History
123people123people
123people is a real time people search service, which gathers information from the deep web and over 200 external datasources, to present it in a structured search result dashboard view...
was founded in 2007 by European IT incubator i5invest with initial funding from Austrian VC Gamma Capital Partners. The company is today based in Vienna
Vienna
Vienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
, Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
. Since March 2010, 123people is part of the french PagesJaunes Groupe.
Business Model
123people has a multi-tier business model offering standard and customized banner campaigns in all of its 12 top-level domains, applying traditional CPCPay per click
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
and CPM
Cost Per Mille
Cost per mille , also called cost ‰ and cost per thousand , is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers...
pricing models. Affiliate partnerships have also been a main focus to 123people since inception. Today, 123people integrates over 200 local and international partners providing content such as directory services, premium public records and social networks, as well as products such as wish lists and books. Partners are integrated via teasers or text links within each of its sections. 123people’s pricing models for partners include CPC
Pay per click
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
, CPM
Cost Per Mille
Cost per mille , also called cost ‰ and cost per thousand , is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers...
and CPA
Cost Per Action
Cost Per Action or CPA is an online advertising pricing model, where the advertiser pays for each specified action linked to the advertisement....
.
Official websites
News
- "Escaping the Scrapers” . Article - Wall Street Journal
- ”People Search Site 123people Goes International”. Article - Mashable