Unsourced

• A great trademark is appropriate, dynamic, distinctive, memorable and unique.
  • Primo Angeli

• An image ... is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
  • Daniel Boorstin

• Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.
  • George Santayana

• Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
  • Paul Rand