Global warming
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A recent study (Spring 2012) published by the UK environmental agency compared the emissions associated with the carrier bags people use for shopping, and the amount of times people reuse different types of bag before discarding them.

The results indicated, amongst other things, that one would need to reuse a cotton shopping bag more than 271 times to offset its higher carbon dioxide emission association than that of standard supermarket plastic bags, but are used only 51 times on average.

My colleagues and I have launched a small enterprise, selling stylish cotton bags, and planting a tree for every bag sold. We don't retain any profits; everything goes to the reforestation charity WeForest.

By planting trees for bags sold, we offset the emissions associated with the production of each of our bags more than 3 times over.

Get your hands on one at