Rhetoric
WordNet

noun


(1)   Study of the technique and rules for using language effectively (especially in public speaking)
(2)   Loud and confused and empty talk
"Mere rhetoric"
(3)   High-flown style; excessive use of verbal ornamentation
"The grandiosity of his prose"
"An excessive ornateness of language"
(4)   Using language effectively to please or persuade
WiktionaryText

Etymology


From < , feminine form of < .

Noun



  1. The art of using language, especially public speaking, as a means to persuade.
  2. Meaningless language with an exaggerated style intended to impress.
    It’s only so much rhetoric.
 
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