Prize (marketing) definition

(1) Of superior grade

"Choice wines"

"Prime beef"

"Prize carnations"

"Quality paper"

"Select peaches"

(2) Something given as a token of victory

(3) Goods or money obtained illegally

(4) Something given for victory or superiority in a contest or competition or for winning a lottery

"The prize was a free trip to Europe"

(5) Regard highly; think much of

"I respect his judgement"

"We prize his creativity"

(6) To move or force, especially in an effort to get something open

"The burglar jimmied the lock", "Raccoons managed to pry the lid off the garbage pail"

(7) Hold dear

"I prize these old photographs"