Motivation (horse)
WordNet

noun


(1)   The psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behavior
"We did not understand his motivation"
"He acted with the best of motives"
(2)   The act of motivating; providing incentive
(3)   The condition of being motivated
"His motivation was at a high level"
WiktionaryText

Etymology


, from the verb , +

Noun



  1. Willingness of action esp. in behavior
  2. The action of motivating.
  3. Something which motivates.
  4. An incentive or reason for doing something.
  5. a research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
    The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.
 
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