Incitement
WordNet
noun
(1) An act of urging on or spurring on or rousing to action or instigating
"The incitement of mutiny"
(2) The act of exhorting; an earnest attempt at persuasion
(3) Needed encouragement
"The result was a provocation of vigorous investigation"
(4) Something that incites or provokes; a means of arousing or stirring to action