Flack
WordNet
noun
(1) Artillery designed to shoot upward at airplanes
(2) Intense adverse criticism
"Clinton directed his fire at the Republican Party"
"The government has come under attack"
"Don't give me any flak"
(3) A slick spokesperson who can turn any criticism to the advantage of their employer
WiktionaryText
Verb
- to publicise, to promote
- 1997: he told funny stories about his early days in the theater district, flacking shows up and down the street, but Klara wasn’t listening. — Don DeLillo, Underworld