Proper noun

1. Trademark for a system used in a type of videocassette recorder.

Verb

1. To cause the failure of a superior product by supplying better marketing to an inferior one.

Quotations

• 1994 Tonis Vaga - Profiting from Chaos: Using Chaos Theory for Market Timing, Stock Selection and Option Valuation

  Of the two early contenders, the Sony Betamax and VHS, one gained a dominant market share in spite of the fact that both were technically sufficient to meet consumer needs.