Web 1.0
Encyclopedia
Web 1.0, or web, refers to the first stage of the World Wide Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...

 linking webpages with hyperlink
Hyperlink
In computing, a hyperlink is a reference to data that the reader can directly follow, or that is followed automatically. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks...

s.

History

Hyperlinks between webpages began with the release of the WWW to the public in 1993, and describe the Web before the "bursting of the Dot-com bubble
Dot-com bubble
The dot-com bubble was a speculative bubble covering roughly 1995–2000 during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the more...

" in 2001.

Since 2004, Web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...

 has been the term used to describe social web
Social Web
The social Web is a set of social relations that link people through the World Wide Web. The Social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity...

, especially the current business models of sites on the World Wide Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...

.

Characteristics

Terry Flew
Terry Flew
Terry Flew is an associate Professor of Media and Communication in the Creative Industries faculty at the Queensland University of Technology in Brisbane, Australia. He has authored the books Games: Technology, Industry, Culture and Understanding Global Media...

, in his 3rd Edition of New Media described what he believed to characterize the differences between Web 1.0 and Web 2.0:

"move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)".


Few believed it to be the above factors that form the basic change in trends that resulted in the onset of the Web 2.0 "craze".

The shift from Web 1.0 to Web 2.0 can be seen as a result of technological refinements, which included such adaptations as "broadband, improved browsers, and AJAX
Ajax
- Mythology :* Ajax , son of Telamon, ruler of Salamis and a hero in the Trojan War, also known as "Ajax the Great"* Ajax the Lesser, son of Oileus, ruler of Locris and the leader of the Locrian contingent during the Trojan War.- People :...

, to the rise of Flash application platforms and the mass development of widgetization, such as Flickr and YouTube badges".
As well as such adjustments to the Internet, the shift from Web 1.0 to Web 2.0 is a direct result of the change in the behavior of those who use the World Wide Web.
Web 1.0 trends included worries over privacy concerns resulting in a one-way flow of information, through websites which contained "read-only" material. Now, during Web 2.0, the use of the Web can be characterized as the decentralization of website content, which is now generated from the "bottom-up", with many users being contributors and producers of information, as well as the traditional consumers.

To take an example from above, Personal web page
Personal web page
Personal web pages are World Wide Web pages created by an individual to contain content of a personal nature rather than on behalf of an employer or institution. Personal web pages are often used solely for informative or entertainment purposes....

s were common in Web 1.0, and these consisted of mainly static pages hosted on free hosting services such as Geocities
GeoCities
Yahoo! GeoCities is a web hosting service, currently available only in Japan.GeoCities was originally founded by David Bohnett and John Rezner in late 1994 as Beverly Hills Internet . In its original form, site users selected a "city" in which to place their web pages...

. Nowadays, dynamically generated blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

s and social networking profiles, such as Myspace and Facebook, are more popular, allowing for readers to comment on posts in a way that was not available during Web 1.0.

At the Technet Summit in November 2006, Reed Hastings
Reed Hastings
Wilmot Reed Hastings, Jr. is an entrepreneur and education philanthropist. He is the CEO of Netflix, and on the boards of Microsoft, Facebook, and numerous non-profit organizations.- Early life and education :...

, founder and CEO of Netflix
Netflix
Netflix, Inc., is an American provider of on-demand internet streaming media in the United States, Canada, and Latin America and flat rate DVD-by-mail in the United States. The company was established in 1997 and is headquartered in Los Gatos, California...

, stated a simple formula for defining the phases of the Web:

Web 1.0 design elements

Some design elements of a Web 1.0 site include: