Victor J. Clapham
Encyclopedia
Victor J. Clapham was a South African graphic artist, awarded the Bronze Wolf
Bronze Wolf
The Bronze Wolf Award is bestowed by the World Scout Committee to acknowledge "outstanding service by an individual to the World Scout Movement"...

, the only distinction of the World Organization of the Scout Movement
World Organization of the Scout Movement
The World Organization of the Scout Movement is the Non-governmental international organization which governs most national Scout Organizations, with 31 million members. WOSM was established in 1920, and has its headquarters at Geneva, Switzerland...

, awarded by the World Scout Committee for exceptional services to world Scouting
Scouting
Scouting, also known as the Scout Movement, is a worldwide youth movement with the stated aim of supporting young people in their physical, mental and spiritual development, that they may play constructive roles in society....

, in 1976.

His father, also called Vic Clapham
Vic Clapham
Vic Clapham was the founder of the Comrades Marathon, the world's largest ultra-marathon, of approximately 90 km held annually between Durban and Pietermaritzburg in South Africa....

, established the Comrades Marathon
Comrades Marathon
The Comrades Marathon is an ultramarathon of approximately 90 km run in the Kwazulu-Natal Province of South Africa between the cities of Durban and Pietermaritzburg. It is the world's largest and oldest ultramarathon race...

 in South Africa.

Career

Vic joined the army when the Second World War broke out, and at one time worked as 'propagandist' (as Public Relations was then called) for the South African army. During the war, he was involved in founding the Springbok Legion, a politically liberal organisation for soldiers and veterans. Its programme undertook to secure a fair deal for soldiers, ex-servicemen and their dependants, to preserve unity between the races, and to defend democratic ideals, and it became an influential anti-apartheid group during the 1940s.

After the war he worked as 'propagandist' for the United Party. He also worked at one time as cartoonist for The Guardian.

He worked at Lindsay Smithers (now FCB), and rose to creative director of what was to become one of South Africa's largest advertising agencies.

Scouting

Vic Clapham's crisp, incredibly neat black and white illustrations appeared in South African
South African Scout Association
The South African Scout Association is the World Organization of the Scout Movement recognized Scouting association in South Africa. Scouting began in the United Kingdom in 1907 through the efforts of Robert Baden-Powell and rapidly spread to South Africa, with the first Scout troops appearing in...

 and international Scout publications for more than a generation. He established the Veld Lore newspaper at his Rover Crew in Natal (now KwaZulu-Natal
KwaZulu-Natal
KwaZulu-Natal is a province of South Africa. Prior to 1994, the territory now known as KwaZulu-Natal was made up of the province of Natal and the homeland of KwaZulu....

) in about 1947. It soon became the publication for the whole province and then the national newspaper for Scouts, and he continued publishing it until his death in around 1991.

He pioneered the Join-In Jamboree concept, for Scouts in their home countries during World Scout Jamboree
World Scout Jamboree
The World Scout Jamboree is a Scouting jamboree of the World Organization of the Scout Movement, typically attended by several tens of thousands of Scouts from around the world, aged 14 to 17....

s. In 1971 the idea of a "Join-in-Jamboree" developed by Vic Clapham was promoted and accepted internationally during Nordjamb '75. The concept earned the highest award from the Public Relations Society of America in 1976.
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