VOILÀ Hotel Rewards - AbsoluteAstronomy.com

VOILÀ Hotel Rewards is a hotel

Hotel

A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...

loyalty program

Loyalty program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....

operated by Hospitality Marketing Concepts. The VOILÀ Hotel Rewards program was created in 2008 for frequent guests of boutique hotels and independent hotel chains. Members can earn and redeem points at participating hotels regardless of brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

or location. The program relies on repeat guests and rewards frequent stays with increased status and additional privileges. VOILÀ Hotel Rewards is free to join and enrollment in the program is offered online at www.vhr.com.

Membership Levels

There are three levels of membership in VOILÀ Hotel Rewards: Phoenix, Orion and Centarus. Phoenix is the introductory level and is awarded to anyone who joins the program. Orion status is achieved after 10 night stays are completed in a rolling 12-month period. Cantaurus status is achieved after 20 night stays are completed in a rolling 12-month period. Orion and Centarus elite tiers offer additional benefits including increased point earnings, room upgrades, and access to exclusive lounges. Centaurus tier members also enjoy no blackout dates on reward reservations.

Earning Points

Members earn points contingent upon their program tier status. Points are collected in a member’s account and can be used to purchase hotel nights. Every member earns a base rate of 10 points per US$1 spent. Orion members earn an additional 25 percent point bonus. Centaurus tier members earn an additional 50 percent point bonus .

Other Earning Opportunities

VOILÀ Hotel Rewards offers members a number of promotions. These include double point and extra earning offers for stays typically within a one to two month period.

TopGuest

November 23, 2010 VOILÀ Hotel Rewards announced a partnership with TopGuest. Topguest is a service that rewards users with loyalty points and perks for virtual “check-ins” via major location-based-services applications, such as Facebook Places, Twitter and Foursquare. VOILÀ members receive 50 VOILÀ points for every virtual Topguest “check-in” on Facebook Places, Twitter or other participating location-aware applications.

Hotel Partners

Partner hotels co-brand their programs with VOILÀ Hotel Rewards marketing materials and become active members of the program’s network. Nearly 300 hotels on 5 continents, and in 13 countries, and 122 cities currently belong to the program.

Husa Hoteles

VOILÀ Hotel Rewards launched in June 2008 with Husa Plus, a co-branded program for Husa Hoteles . The Husa Plus program is currently offered at approximately 145 Husa Hoteles throughout Spain, Argentina, Andorra, Egypt, France and Belgium.

Coral Hotels & Resorts

Coral Hotels & Resorts joined in December 2008 with a co-branded program called Hadaya. The Hadaya program is offered at nine Coral Hotels and Resorts in the Middle East throughout the UAE, Oman and KSA .

Hoteles Lucerna

The VOILÀ loyalty co-branded program Lucerna Rewards program launched May 25, 2009 with Hoteles Lucerna a Mexican hotel group with five-star properties in Tijuana, Mexicali, Culiacan, Ciudad Juarez and Hermosillo.

Continental Hotels

Continental Hotels the first Romanian hotel group, launched their VOILÀ network hotel loyalty program, Continental Hotels Rewards on June 10, 2009. Continental Hotels offer accommodation and full facilities for business meetings, conferences, trainings and also to corporate or private events. Continental Hotels properties are located in the city centre of Bucharest, Arad, Oradea, Sibiu, Suceava, Portile de Fier, Turnu Severin, Timisu de Sus, and Tirgu Mures.

Swiss-Belhotel International

VOILÀ has a loyalty program partnership with Swiss-Belhotel International . Swiss-Belhotel International manages approximately 30 hotels are in China, Vietnam, The Philippines, Malaysia, Indonesia, Australia, Kuwait, Jordan, Oman, Qatar, Saudi Arabia, United Arab Emirates and Yemen.

Kayumanis

Kayumanis is a collection of intimate villa retreats located in on the mystical island of Bali as well as a provincial China. Kayumanis Ubud, in Indonesia, was voted as the winner of the 2009 Crystal Award Asia Pacific for the Best Boutique Hotel Spa .

Hotéis Othon

Othon now manages a variety of small hotels in some of Brazil’s most beautiful destinations, such as Buzios, Cabo Frio, and Petropolis, as well as larger properties in Brazil’s major cities as well as those abroad such as Buenos Aires, Lisbon and San Francisco. In 2003 the Othon Suites brand was developed to offer apartment-style hotels for longer-stay guests. Today, Othon Hotels offers over a diverse portfolio of 2,000 rooms across 28 properties and five brands, in Brazil, Portugal and the USA. Future plans include the development of more resorts in the Northeast, the present focus being the refurbishment and modernization of all existing properties. Othon's loyalty program with VOILA was launched on January 20, 2011 in Rio De Janerio, Brazil .

Hotéis Deville

Deville Hotels was founded in 1974 in the city of Curitiba, southern region of Brazil. It has a total of ten luxury, midscale and economy class properties in nine Brazilian cities.

Amari Hotels and Resorts

VOILÀ has a loyalty program partnership with Amari Hotels and Resorts, part of the ONYX Hospitality Group .

Redeeming Points for Room Nights

Points accumulated in a member’s account can be exchanged for stays at any hotel in the VOILÀ Hotel Rewards network. The number of points required for an award night varies per hotel .

Redemption Partners

In addition to exchanging points for stays at hotels, members may reedem their accumulated points with program partners.

TheFirstClub.com

October 7, 2009 VOILÀ Hotel Rewards announced a partnership with TheFirstClub.com to offer music, PC games, and mobile content as part of its VOILÀ’s global loyalty program redemption offerings. Through this partnership, VOILÀ members are able to redeem their points in exchange for TheFirstClub.com vouchers. They will then access TheFirstClub.com download platform, enter their unique code and redeem a download of their choice from a library of over 2 million types of content, supported by many local languages.

Delta SkyMiles

As of October 13, 2009 VOILÀ Hotel Rewards members may redeem 9 VOILÀ points for each Delta SkyMiles mile.

MexicanaGO

May 13, 2010 VOILÀ Hotel Rewards announced a partnership with MexicanaGO. The partnership between VOILÀ and MexicanaGO means VOILÀ members will receive 500 MexicanaGO Points for every 2,500 VOILÀ points they convert.

Qatar Airways’ Privilege Club

November 9, 2010 VOILÀ Hotel Rewards announced a partnership with Qatar Airways’ Privilege Club. The partnership between VOILÀ and Qatar Airways’ Privilege Club means VOILÀ members will receive 150 Qmiles for every 1,000 VOILÀ points they convert.

Worldreader.org

In December 2010, VOILÀ partnered with Worldreader.org to provide members with an opportunity to convert their VOILÀ points into a cash donation . Worldreader.org is a non-profit organization whose mission is to bring e-readers (like Amazon.com’s Kindle™) to children in developing nations where illiteracy rates are highest . Instead of giving children one book, e-readers can place entire libraries of books in children’s hands. The devices use cell phone networks to access areas the Internet can’t, consume little power, and have proven to be a great tool in the classroom.

Competition

Features of VOILÀ Hotel Rewards including earning points, increasing status through frequent stays, and redemption of points for hotel stays are similar to the hotel loyalty programs of Hilton Hotels Corporation

Hilton Hotels Corporation

Hilton Worldwide is a global hospitality company. It is owned by the Blackstone Group, a private equity firm. As of July 2011 Hilton brands encompass 3,750 hotels with over 600,000 rooms in 84 countries...

, InterContinental Hotels Group

InterContinental Hotels Group

InterContinental Hotels Group plc is a global hotels company headquartered in Denham, United Kingdom. It is the largest hotels company in the world measured by rooms , and has over 4,500 hotels across over 100 countries...

, and Starwood Hotels and Resorts Worldwide.

The structure of the program is similar to frequent flyer airline alliances including OneWorld

Oneworld

Oneworld , branded as oneworld, is one of the world's three largest global airline alliances with its central management team, oneworld Management Company, based in New York City, New York, USA. Oneworld was founded in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific...

, Skyteam

SkyTeam

SkyTeam, branded as SKYTEAM, is an airline alliance with its centralised management team, SkyTeam Central, based at the World Trade Center Schiphol Airport on the grounds of Amsterdam Airport Schiphol in Haarlemmermeer, Netherlands...

and Star Alliance

Star Alliance

Star Alliance is the world's first and largest airline alliance, headquartered in Frankfurt am Main, Germany . The alliance was founded in 1997 by five of the world's leading airlines: Air Canada, Lufthansa, Scandinavian Airlines, Thai Airways International and United Airlines...

Program Awards

In 2008 and 2009, VOILÀ Hotel Rewards received silver Adrian Awards for excellence in Web Marketing by Hospitality Sales and Marketing Association International (HSMAI) .

Hospitality Marketing Concepts

VOILÀ Hotel Rewards is operated by Hospitality Marketing Concepts (HMC) of Newport Beach, California. HMC has operated turnkey paid membership loyalty programs and developed Customer Relationship Management (CRM) systems and proprietary operational technologies for global hotel chains since 1988. HMC currently has offices in North America, Central America, South America, Europe, the Middle East, and Asia.

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