Us and Them: The Science of Identity (2008) is a book by author David Berreby

David Berreby

David Berreby is the author of the award-winning book Us and Them: The Science of Identity . His work has appeared in The New Yorker, Nature, The New York Times Magazine, Slate, Smithsonian, The Journal of Strategy and Business, The Huffington Post and many other publications.- Biography :David...

, published by the University of Chicago Press

University of Chicago Press

The University of Chicago Press is the largest university press in the United States. It is operated by the University of Chicago and publishes a wide variety of academic titles, including The Chicago Manual of Style, dozens of academic journals, including Critical Inquiry, and a wide array of...

. In this book David Berreby mixes neuroscience

Neuroscience

Neuroscience is the scientific study of the nervous system. Traditionally, neuroscience has been seen as a branch of biology. However, it is currently an interdisciplinary science that collaborates with other fields such as chemistry, computer science, engineering, linguistics, mathematics,...

, social psychology

Social psychology

Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. By this definition, scientific refers to the empirical method of investigation. The terms thoughts, feelings, and behaviors include all...

, anthropology

Anthropology

Anthropology is the study of humanity. It has origins in the humanities, the natural sciences, and the social sciences. The term "anthropology" is from the Greek anthrōpos , "man", understood to mean mankind or humanity, and -logia , "discourse" or "study", and was first used in 1501 by German...

, and other fields to explore the “tribal mind

Tribal knowledge

Tribal knowledge is any unwritten information that is known within a tribe but often unknown outside of it. A tribe may be a group or subgroup of people that share a common knowledge....

” or group identity

Identity (social science)

Identity is a term used to describe a person's conception and expression of their individuality or group affiliations . The term is used more specifically in psychology and sociology, and is given a great deal of attention in social psychology...

 and how it affects every aspect of our lives.

Revisions

Originally published in 2005, the subtitle of the book was changed for the 2008 version to the present Science of Identity. The original subtitle was Understanding Your Tribal Mind.

Awards

Recipient of the Media Ecology Association's 2006 Erving Goffman

Erving Goffman

Erving Goffman was a Canadian-born sociologist and writer.The 73rd president of American Sociological Association, Goffman's greatest contribution to social theory is his study of symbolic interaction in the form of dramaturgical perspective that began with his 1959 book The Presentation of Self...

 Award for Outstanding Scholarship in the Ecology

Ecology

Ecology is the scientific study of the relations that living organisms have with respect to each other and their natural environment. Variables of interest to ecologists include the composition, distribution, amount , number, and changing states of organisms within and among ecosystems...

of Social Interaction. http://www.media-ecology.org/awards/recipients.html

External links

1. http://www.amazon.com/Us-Them-Identity-David-Berreby/dp/0226044653
2. All About Us and Them: The Science of Identity