The Petit Paumé is a student association of EMLYON Business School

École de Management de Lyon

EMLYON Business School is a French business school. It was founded in Lyon in 1872 by the local business community, and is affiliated to the Lyon Chamber of Commerce and Industry. It has triple accreditation: EQUIS by the EFMD, AMBA, and the AACSB.-Campuses:EMLYON has three campuses...

 created in 1968, which name comes from Jacques Brel

Jacques Brel

Jacques Brel was a Belgian singer-songwriter who composed and performed literate, thoughtful, and theatrical songs that generated a large, devoted following in France initially, and later throughout the world. He was widely considered a master of the modern chanson...

's popular song Les Paumés du petit matin (1962).

The Petit Paumé's aim is to design and to distribute a critical and free guide of the city of Lyon

Lyon

Lyon , is a city in east-central France in the Rhône-Alpes region, situated between Paris and Marseille. Lyon is located at from Paris, from Marseille, from Geneva, from Turin, and from Barcelona. The residents of the city are called Lyonnais....

. Thus, the association tests all the city restaurants, bars and shops that it wishes to mention in its annual guide. The Petit Paumé is made up of several sections - which vary according to the year of publication - such as:

• "Lyon pratique" (Practical Lyon)
• "Cycle de la vie : Naissance, Étudiant, Célibataires, Mariage..." (Life cycle: Birth, Student, Singles, Wedding...)
• "Temps Libre : Activités, Offrir, Coiffeur, Beauté, Voyage..." (Free time: Activities, Gifting, Hairdresser, Beauty, Trips...)
• "Culture : Événements, Livres, Musique, Théâtre, Musée..." (Culture: Events, Books, Music, Theater, Museum...)
• "Péchés Mignons : Pâtisseries, Salons de Thé, Pain Vin Fromage, Épiceries, Traiteur" (Little weakness: Pastries, Tea house, Bread Wine Cheese, Delicatessen, Caterer)
• "Restaurants"
• "Bars"
• "Boîtes" (Nightclubs)
• "Fripon" (Naughty)

The Petit Paumé's work

Each of its members (about thirty) is both a tester and a full-fledged writer, even though the activities of the association are divided in sixteen committees in which each one is specialized. With a budget of 600,000 euro, the Petit Paumé is the second biggest student association of France in terms of financial means, which enables it to print 300,000 copies of the guidebook each year. Half is distributed in October during the official launching, on Place Bellecour

Place Bellecour

The Place Bellecour is a large town square in Lyon, France, to the north of the Ainay district. Measuring 312 m by 200 m , it is the largest clear square in Europe, and the third biggest square of France, behind the place des Quinconces in Bordeaux et the place de la...

 as well as in Lyon Part-Dieu shopping center

Lyon Part-Dieu (shopping center)

La Part Dieu is a major shopping center in Lyon, France and was built in 1975. It is located in the 3rd arrondissement of Lyon, across the street from the Part-Dieu train station...

. The remaining copies can be acquired by sending a mail to the association or by going to its office on the French campus of EMLYON Business School in Écully

Écully

Écully is a commune in the Rhône department in eastern France.Just west of Lyon, Écully is the location of the Paul Bocuse Institute.It is also the location of many higher education institutions, including Ecole de Management de Lyon and Ecole Centrale de Lyon.-References:*...

.

The Petit Paumé manages in fact many products and services:

• A paper version of the guide (reviews of travel agencies as well as restaurants and nightclubs for instance)
• The "(Tout) Petit Paumé": a weekly newsletter sent by e-mail, which lists Lyon's top tips
• Two websites: the classical Petit Paumé one and the "Petit Paumé des Marchés" one (which lists more than 80 markets of Greater Lyon)
• An iPhone
  IPhone
  The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
  
   application

Events

Beyond all its publications, the Petit Paumé also organizes several events:

• The "Village Médiéval" (the Medieval Village): in May or June, the Medieval Village brings together more than 20 craft producers on Place Saint-Jean during a historical reenactment ambiance around a company of medieval actors. This two-day event attracts about 65,000 people.
• The "Lancement du Guide" (the Guidebook Launching): in October, the launchings in the Lyon Part-Dieu shopping center and above all on Place Bellecour gather together more than 150,000 inhabitants of Lyon. These launchings are usually accompanied by concerts, street shows, etc. designed to entertain the crowd.
• The "Nuit du Petit Paumé" (the Petit Paumé Night): organized each year at the time of the Guidebook Launching, the Petit Paumé Night is a party which notably enables several thousands of people to get a limited edition of the brand-new guidebook. One of the main issues of the party is to remind people that the guidebook is made by students.

A few figures

• 300,000 copies of a free guidebook of 416 pages distributed each year in Lyon, with 1,155 reviews altogether and 519 restaurants tested
• Overall recognition rate of 84% among Lyon inhabitants (according to a survey carried out by IPSOS
  Ipsos
  Ipsos S.A. is a global market research company headquartered in Paris, France. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999...
  
  in December 2009)
• Approximately one Lyon inhabitant out of two consults the Petit Paumé before going to the restaurant, according to the same IPSOS survey
• The website won a student "City Guide Award" and receives more than 70,000 visitors per month
• The entire paper version of the guide on line with more than 2,000 reviews in addition

External links

• Official website of the Petit Paumé: www.petitpaume.com
• EMLYON Business School website: www.em-lyon.com