Swaptree.com
Encyclopedia
Swap.com is a company based in Boston
that facilitates trade
of personal media
between users using algorithm
s. Swap.com charges a small shipping fee for each transaction. The website also depends on advertisements
for profits.
The website was founded in June 2004 by Greg Boesel and Mark Hexamer. Jeff Bennett, former president and COO of NameMedia, is currently CEO of Swap.
Swap.com's trade algorithm allows members to trade items between as many as four people at one time. Members list the items they have to trade by inputting a list of ISBNs or UPCs
of the books, videos, video games, or CDs. Members then create 'want lists' of items they'd like to receive. A trade, or swap, is initiated when at least two members agree to swap items they have. Three-way trades are created when at least one member has something to trade, but wants something other than what their trade partner has to give.
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
that facilitates trade
Trade
Trade is the transfer of ownership of goods and services from one person or entity to another. Trade is sometimes loosely called commerce or financial transaction or barter. A network that allows trade is called a market. The original form of trade was barter, the direct exchange of goods and...
of personal media
Digital media
Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...
between users using algorithm
Algorithm
In mathematics and computer science, an algorithm is an effective method expressed as a finite list of well-defined instructions for calculating a function. Algorithms are used for calculation, data processing, and automated reasoning...
s. Swap.com charges a small shipping fee for each transaction. The website also depends on advertisements
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...
for profits.
The website was founded in June 2004 by Greg Boesel and Mark Hexamer. Jeff Bennett, former president and COO of NameMedia, is currently CEO of Swap.
Swap.com's trade algorithm allows members to trade items between as many as four people at one time. Members list the items they have to trade by inputting a list of ISBNs or UPCs
Universal Product Code
The Universal Product Code is a barcode symbology , that is widely used in North America, and in countries including the UK, Australia, and New Zealand for tracking trade items in stores. Its most common form, the UPC-A, consists of 12 numerical digits, which are uniquely assigned to each trade item...
of the books, videos, video games, or CDs. Members then create 'want lists' of items they'd like to receive. A trade, or swap, is initiated when at least two members agree to swap items they have. Three-way trades are created when at least one member has something to trade, but wants something other than what their trade partner has to give.