Seagram's Seven Crown, otherwise known as Seagram's Seven, is a blend of American whisky produced by Diageo

Diageo

Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....

 under the Seagram name. Seagram

Seagram

The Seagram Company Ltd. was a large corporation headquartered in Montreal, Quebec, Canada that was the largest distiller of alcoholic beverages in the world. Toward the end of its independent existence it also controlled various entertainment and other business ventures...

's beverage division was acquired by Diageo, Pernod, and PepsiCo

PepsiCo

PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

 in 2000.

Sales history

Seven Crown was extremely popular in the 1970s, but saw a decrease in success along with most whiskies in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty-one million cases in 1970, but only sold eight million in 1993.

Consumption

Seagram's Seven is typically consumed in combination with a non-alcoholic beverage. Popular mixers include the colas, and 7up. This drink is known as a Seven and Seven

Seagram's 7 and 7-UP

A 7 and 7 is a mixed alcoholic drink containing Seagram's Seven Crown Blended Whisky and 7-Up. It is similar to the popular rum and Coke. The name may be used in some circles to generically refer to any drink consisting of whisky mixed with a lemon-lime soft drink.-Mixture:Although proportions will...

. The whisky currently has a rating of 2.85 out of 5 on the rateitall.com website and a 4.5 out of 5 on the epinions.com website.
It has an ABV of 40%.

Nutritional information

• calories: 69
• energy: 288
• fats: 0
• carbohydrates: 0
• protein: 0
• fiber: 0
• sugar: 0
• cholesterol: 0
• sodium: 0
• alcohol: 11.3 g