SME & Entrepreneurship Magazine
Encyclopedia
SME Magazine is a regional business magazine published in Malaysia, Singapore, Indonesia and Brunei. The magazine's main focus is on small and medium enterprises as well as entrepreneurs. It is the best-selling business magazine in Malaysia, and ranked second in Indonesia. It is also the No. 1 business monthly in Brunei and is growing rapidly in Singapore.

SME Magazine features current news and in-depth analysis, and practical articles and features in everyday language and is touted as the most authoritative publication for SMEs.

SME Magazine is published by Business Media International, which also publishes and owns HR Asia, World Halal Business and Capital Asia.

Sections

SME is separated into several major sections:
  • IN THE NEWS - Featuring local and global news affecting SMEs, ranging from politics and the economy to business and corporate news.
  • CHINA ROUNDUP - A specialist section introduced to cover China's news and happenings.
  • INDIA ROUNDUP - Features news of importance from India
  • MARKET FOCUS - Market Focus discusses current and emerging markets in details, with specific focus on business and export potentials to the country or region in focus.
  • SPECIAL REPORT - Special Report highlights industries and issues that are affecting the markets and the economy as a whole, including interviews with key industry players, governing bodies and consumers for a holistic view of the issues.
  • PERSONALITY + PROFILE - The Personality + Profile section features real-life entrepreneurs and their businesses and discusses their roads to success, tips and pitfalls, as guide to other SME owners and managers.
  • FEATURE - A regular feature with a how-to approach to some of the most common SME issues and requirements, including banking products, insurance, wealth management,business set-up, intellectual properties and so on.
  • INSIGHT - features contributors and industry experts who share practical tips and know-how on dealing with common business issues. This includes the business environment, human resources, legal, advertising & promotions, branding and public relations.
  • AT YOUR LEISURE + IN THE MARKET - the lighter side of the magazine. It brings forth leisure and lifestyle subject matters in town and regular book review section. In the Market features a selection of new products and services for SME owners, with an Editor's Choice for the product of the month.

Average monthly circulation 2010

  • Malaysia 45000
  • Indonesia 38,000
  • Singapore 16,600
  • Brunei 6,000

Average monthly readership Q1 2009

  • Malaysia 113,277
  • Indonesia 95,940
  • Singapore 36,930
  • Brunei 11,265

Link with Bank Negara Malaysia

The magazine is also frequently quoted by Bank Negara Malaysia
Bank Negara Malaysia
Bank Negara Malaysia is the Malaysian central bank. Established on January 26, 1959 as the Bank Negara Malaya, its main purpose was to issue currency, act as banker and adviser to the Government of Malaysia and regulate the country's credit situation...

 - Malaysia's central bank
Central bank
A central bank, reserve bank, or monetary authority is a public institution that usually issues the currency, regulates the money supply, and controls the interest rates in a country. Central banks often also oversee the commercial banking system of their respective countries...


in reference to issues related to small and medium enterprises.

Movers and Shakers in SME Segment

Published annually in each regional edition of SME, the Movers and Shakers list was launched in the Malaysia edition in May 2008. Among those featured included Malaysia's Prime Minister and other business and political leaders whose decisions affect SMEs the most.

The SME 50 and SME 20 were released in the May 2009 issue of SME Malaysia and SME Indonesia respectively.

SME 100

SME100 is an Annual Recognition Award programme organized by SME & Entrepreneurship Magazine. The Award recognizes the achievements of Malaysia’s Small and Medium Enterprises, and provides a platform for these SMEs to complete globally.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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