S. V. Krishna Reddy
Encyclopedia
S.V. Krishna Reddy is an Indian film director. He has been a successful and an influential director since a decade. His contribution to the Telugu Film Industry (Tollywood) is a landmark; to his credits he adds 38 films till date (2008) which were not only hits at box office, but also his name was carved in the annals of the film industry.
S V Krishna Reddy probably the only director[Other is (Ram Gopal Varma
)] after who has never worked under any other director, with his spontaneity and an enduring sense of humor he captures the hearts of the crowd, though popular his down to earth attitude and humility sets himself apart from others, thus making a mark of his own.
He is not only a Director but also a Storywriter, a Screenplay writer, Producer and a Music Director all rolled in one thus crowning himself one of the most Versatile performers of our times. On asking, if his ultimate aim was to become a Number One Director, he says, "On the contrary I want my films to be number one". And undoubtedly they are. He has directed only a few films and many of them are super hits. They include Rajendrudu Gajendrudu, Mayalodu, Yamaleela, Ghatothgajudu, Number One, Subhalagnam, Aahvaanam and so on with discipline, dedication and determination being his armour he has successfully ventured in the Telugu film industry bringing all the characters he directs to life. He says, “My, characters arc created out of my observation of common people. That's why they are popular”.
In today's deluge of masala films, his films stand out on sheer comedy value and family entertainment. For him story, narration and music are the lifeline of a Film, not bust heaves, foreign locales and super stars. “My effort was to serve homely Andhra cuisine to people fed on a north Indian diet”.
Known for his clean family entertainers, S V Krishna Reddy has earned unique distinction as none of his films suffered censor cuts. "I have always been the censor officer myself for my films." says S V Krishna Reddy.
His spontaneity and sense of humor are extremely endearing. He believes in looking for positive aspects in life even in a negative situation. It's probably this gift that has made him face the odds and evens with great equanimity. Not one to rejoice at hits and get depressed over downs, S V Krishna Reddy is amazingly balanced during success and failure (though failure couldn't creep in yet).
S V Krishna Reddy is known for being a multifaceted person. However, first and foremost, he is a great human being by himself - sensitive and down to earth. Probably that's what sets him apart. And that's what makes him such a successful director. He has moved human beings emotionally one way or the other through his closer to life films. There's nothing larger than life about this man. But his odd little tricks of manner and his refusal to do the simplest things in ordinary way are essential features of his methods, which thus far has defined successful imitation.
It is difficult to encounter a single Telugu filmgoer who is indifferent to S V Krishna Reddy's genre of films. His banner 'Manisha' churns out top class films, and the screen characters he directs touch the psyches of people everywhere, from the most cosmopolitan cities to the remotest places in Andhra. Some people attract audiences like a picnic attracts ants. S V Krishna Reddy is one of these magnets. If S V Krishna Reddy ever writes his autobiography, it will certainly be a best seller.
What makes S V Krishna Reddy a different director is the way he handles his subjects. His films have a middle class appeal and he brings characters he directs to life.He is famous for his comedy films.
S V Krishna Reddy's ability to create starts has been acknowledged by the entire Tollywood and its audiences but the fact remains that he is the original star behind the screens.
He is also making English movie which is a remake of AAHVANAM and the movie name is Divorce invitation. Hope he makes in to Hollywood and becomes popular.
S V Krishna Reddy Says
S V Krishna Reddy has openly stated his commitment to `clean cinema'. On many occasions he sticks to it through triumph and tribulation. All his 38 films so far have got clean U certificate from the Censor Board.
SVK says he always tried to reach out to the audience.
There are 3 Dimensions to see him, discipline, dedication & determination. That is S V Krishna Reddy
He has gone through hard knocks in his life. He crossed many hurdles and achieved many milestones, on the way to achieve his target. Most of his movies reflect on sensual human relations, the value of a woman in India and relations between wife & husband. His narrations are healthy and entertainment based.
One of the cine magazines once referred to S V Krishna Reddy as Success, Victory and Knowledge. Not understated at all, he started his cine career as a story & screenplay writer for the film “KOBBARIBONDAM". And ever since then there was no looking back for him. Some called him "The King of good films" and some called his films as "A breath of fresh air". All meaning success to this self made celebrity.
S V Krishna Reddy probably the only director[Other is (Ram Gopal Varma
Ram Gopal Varma
Ram Gopal Varma is an Indian film director, screenwriter and producer...
)] after who has never worked under any other director, with his spontaneity and an enduring sense of humor he captures the hearts of the crowd, though popular his down to earth attitude and humility sets himself apart from others, thus making a mark of his own.
He is not only a Director but also a Storywriter, a Screenplay writer, Producer and a Music Director all rolled in one thus crowning himself one of the most Versatile performers of our times. On asking, if his ultimate aim was to become a Number One Director, he says, "On the contrary I want my films to be number one". And undoubtedly they are. He has directed only a few films and many of them are super hits. They include Rajendrudu Gajendrudu, Mayalodu, Yamaleela, Ghatothgajudu, Number One, Subhalagnam, Aahvaanam and so on with discipline, dedication and determination being his armour he has successfully ventured in the Telugu film industry bringing all the characters he directs to life. He says, “My, characters arc created out of my observation of common people. That's why they are popular”.
In today's deluge of masala films, his films stand out on sheer comedy value and family entertainment. For him story, narration and music are the lifeline of a Film, not bust heaves, foreign locales and super stars. “My effort was to serve homely Andhra cuisine to people fed on a north Indian diet”.
Known for his clean family entertainers, S V Krishna Reddy has earned unique distinction as none of his films suffered censor cuts. "I have always been the censor officer myself for my films." says S V Krishna Reddy.
About S V Krishna Reddy
Hailing from Konkuduru village in East Godavari district of Andhra Pradesh, S V Krishna Reddy moved to chennai after his post graduation in Bheemavaram, to become an actor. He has been a movie buff from a very young age and watching his brother, Stage artist Satti Tata Reddy perform on the stage. He too wanted to put on the grease paint.His spontaneity and sense of humor are extremely endearing. He believes in looking for positive aspects in life even in a negative situation. It's probably this gift that has made him face the odds and evens with great equanimity. Not one to rejoice at hits and get depressed over downs, S V Krishna Reddy is amazingly balanced during success and failure (though failure couldn't creep in yet).
S V Krishna Reddy is known for being a multifaceted person. However, first and foremost, he is a great human being by himself - sensitive and down to earth. Probably that's what sets him apart. And that's what makes him such a successful director. He has moved human beings emotionally one way or the other through his closer to life films. There's nothing larger than life about this man. But his odd little tricks of manner and his refusal to do the simplest things in ordinary way are essential features of his methods, which thus far has defined successful imitation.
It is difficult to encounter a single Telugu filmgoer who is indifferent to S V Krishna Reddy's genre of films. His banner 'Manisha' churns out top class films, and the screen characters he directs touch the psyches of people everywhere, from the most cosmopolitan cities to the remotest places in Andhra. Some people attract audiences like a picnic attracts ants. S V Krishna Reddy is one of these magnets. If S V Krishna Reddy ever writes his autobiography, it will certainly be a best seller.
The Director
S V Krishna Reddy probably the only director in Telugu films who never worked as assistant under any director. He made his debut directly as a director with Rajendrudu Gajendrudu. Prior to that, he wrote the screenplay, story and directed music for Kobbari Bondaam.What makes S V Krishna Reddy a different director is the way he handles his subjects. His films have a middle class appeal and he brings characters he directs to life.He is famous for his comedy films.
S V Krishna Reddy's ability to create starts has been acknowledged by the entire Tollywood and its audiences but the fact remains that he is the original star behind the screens.
Films
S V Krishna Reddy films have a family appeal. They are pure and clean entertainers. In the times of double meaning dialogs and indiscriminate exposure of flesh, S V Krishna Reddy's films are a breath of fresh air. Nothing escapist, nothing far removed from life, his films provide absolute pleasure for the watchers. Closer to life, closer to audiences.He is also making English movie which is a remake of AAHVANAM and the movie name is Divorce invitation. Hope he makes in to Hollywood and becomes popular.
S V Krishna Reddy Says
"A film-goer need not have any special qualities like being deeply intellectual or emotionally hypersensitive. The ability to buy a movie ticket is his sole qualification. So, it is obvious that it is the filmmaker who should go to the audience and not vice versa”
"Before I go off and direct a movie I always look at 4 films. They tend to be: Yamaleela, Aahvaanam Subhalagnam and Vinodam."
"I always like to think of the audience when I am directing. Because I feel I am the audience."
Mission
He made plain family entertainers and the audience lapped them up. Whatever be his influence on Telugu cinema, he surely is the flag-bearer of the `clean films' trend in Tollywood.S V Krishna Reddy has openly stated his commitment to `clean cinema'. On many occasions he sticks to it through triumph and tribulation. All his 38 films so far have got clean U certificate from the Censor Board.
SVK says he always tried to reach out to the audience.
Conclusion
S V Krishna Reddy can be taken in the league of starry-eyed men who catch a Chennai train with a dream of being seen on the silver screen. But his dreams were on a different canvas, behind the camera, bringing his stories alive. In the year 1991 he arrived in Chennai (INDIA) to bring his dreams to reality.There are 3 Dimensions to see him, discipline, dedication & determination. That is S V Krishna Reddy
He has gone through hard knocks in his life. He crossed many hurdles and achieved many milestones, on the way to achieve his target. Most of his movies reflect on sensual human relations, the value of a woman in India and relations between wife & husband. His narrations are healthy and entertainment based.
One of the cine magazines once referred to S V Krishna Reddy as Success, Victory and Knowledge. Not understated at all, he started his cine career as a story & screenplay writer for the film “KOBBARIBONDAM". And ever since then there was no looking back for him. Some called him "The King of good films" and some called his films as "A breath of fresh air". All meaning success to this self made celebrity.
Portfolio
- Masth (2009)2009 in filmThe year 2009 saw the release of many films. Seven made the top 50 list of highest-grossing films, and the Academy of Motion Picture Arts and Sciences announced that as of this year, their Best Picture category would consist of ten nominees, rather than five .- Highest-grossing films :Please note...
(Story, Screenplay, Music & Direction) - BahumatiBahumatiBahumati is an Indian romantic comedy-drama, released in 2007. The film is both written and directed by S. V. Krishna Reddy under R.R Movie Makers. The film stars Venu Thottempudi, Sangeetha, Shabana Khan and Ali...
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(2006)2006 in film- Highest-grossing films :Please note that following the tradition of the English-language film industry, these are the top-grossing films that were first released in the United States in 2006...
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(Story, Screenplay, Music & Direction) - YamaleelaYamaleelaYamaleela is a Telugu film released in 1994. The film is directed by S. V. Krishna Reddy, introducing comedy actor Ali as the hero first time. This film is a huge box office success. This film was later remade in Hindi as Taqdeerwala with Venkatesh as the hero, which is also a commercial success....
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(Actor (Male Lead))
Awards
- He Won 3 Filmfare awards initial years:-
- 1994 - Filmfare Best Director Award - YamaleelaYamaleelaYamaleela is a Telugu film released in 1994. The film is directed by S. V. Krishna Reddy, introducing comedy actor Ali as the hero first time. This film is a huge box office success. This film was later remade in Hindi as Taqdeerwala with Venkatesh as the hero, which is also a commercial success....
- 1994 - Filmfare Best Music Director Award - YamaleelaYamaleelaYamaleela is a Telugu film released in 1994. The film is directed by S. V. Krishna Reddy, introducing comedy actor Ali as the hero first time. This film is a huge box office success. This film was later remade in Hindi as Taqdeerwala with Venkatesh as the hero, which is also a commercial success....
- 1995 - Filmfare Best Director Award - Subha Lagnam
- 2001 - Ap State Govt. Award - Best Director.
- 1999 - Tirumala Puraskar Swarna Kankanam Awards - Best Film Premaku Velayara
- 1998 - Bharata Seva Academy - Best Director for Film Aahvaanam
- 1998 - Padmamohan Nerolac Film Awards - Best New Hero
- 1998 - Bhargav Real Estates - presented Swarna Kankanam for no censor cutting films
- 1997 - AP Cinegoers Film Awards - Best New Hero
- 1997 - Surya Chandra Santhoshini Film Awards - Best Music Director for Film Vinodham
- 1997 - Rajadhani Film Awards - Variety Director
- 1997 - Yuvakalavahini Awards - Sensational Film Director
- 1997 - Padmamohan Nerolac Film Awards - Best Director for Film Mavichiguru
- 1997 - AP State Govt. Award - Special Jury Award for Aahvaanam.
- 1996 - Vamsi Barkili Film Awards - Best Director
- 1996 - Ballem Visista Film Awards - Best Film Ghatothgajudu
- 1996 - Padmamohan Art Theaters - Gold Medal
- 1996 - AP Cinegoers 24th Film Awards - Best Director
- 1995 - Vamsi Barkili Film Awards - Best Director
- 1995 - Madras Kamaraj Academy of Film Fare Awards - Best Director
- 1995 - Kala Sagar 23rd Anniversary Awards - Best Director
- 1995 - AP Film Critics Awards - Best Director
- 1995 - AP Nataka Kala Samithi Megacity Film Awards - Chalanachitra Vichitra Vyakti
- 1995 - Vijay Sivaranjani Film Awards - Best Director
- 1995 - Relangi Art Academy Award - Best Comedy Film Director
- 1995 - Yuva Kalavahini Film Awards - Outstanding Director
- 1995 - AP Cinegoers 24th Film Awards - Best Director
- 1994 - Kala Sagar 22nd Awards - Best Director
- 1994 - Rajiv Ratna Award - Best Director.
- 1994 - Relangi Art Academy Award - for Yamaleela.
- 1994 - AP State Govt. Award - Second Best Film(Nandhi Award) for Subha Lagnam.
- 1993 - Ap State Govt. Award - Best Film for Mayalodu.
- 1993 to till date Many Awards from Megacity, Cine Glamour, Magna Sound, Cinema Gentleman, G.P.R., Keerthi Kiran, Noothakki Etc...