Rocks & Co
Encyclopedia
Rocks & Co. is a British falling-price auction-style home shopping channel specialising in jewellery, the primary competitors to Gems TV
, Rocks TV
and The Jewellery Channel
. The channel currently broadcasts live from 13:00 to 23:00 daily (only 13:00 - 18:00 on Freeview in pre-digital switchover
areas), with the live shows replayed between 9:30-13:00 and 23:00-00:00 on Sky and Freesat. The channel is available 24 hours on Sky, Freesat and on Freeview for only the live auctions.
, which included one of its EPG slots to the company. It wasn't until 1 February 2010, when Rocks & Co acquired a permanent slot from JML Direct TV
, which resulted in the channel moving from Sky channel 642 to 666.
The channels format initially was only fixed priced auctions and was heavily marketed as using 'no gimmicks'. However, a few months after the launch, this was changed to its current format due to its unpopular appeal and brought it in line with its main competitors; Gems TV
and The Jewellery Channel
.
presenters, including Victoria Burton and Caroline Lyndsay. Since then, other former presenters have fronted the channel, including John Scott, Stacey Ellis and others.
Starring
Vicki and Bonnie Styles became presenters through the "Become A Rockstar" competition, where six potential presenters competed against each other for viewer votes, of which Vicki and Bonnie came out on top. Unfortunately Bonnie doesn't seem to appear any longer
John Scott returned to Rocks & Co. in November 2010.
Tony Diniz said:
"It is our intention to leave the Sky platform all together. It is likely that this will happen soon. Over the past 4-6 months we have been building new studios, warehouse and call centre in Leamington Spa. The purpose of this is to improve the customer service experience for all of our customers as well as consolidating all of our business into a more efficient format.
As a consequence of this, the company will be moving and as part of UK regulations we have to make all staff redundant and offer the new positions to those that are interested in moving with us.
It is a sad moment for us as we know many of our staff are London based and will not be able to make the move with us. Also during this period of the move for the next 15-30 days we will be reducing our broadcasting hours."
However, as of 1 February 2010, Rocks & Co acquired a permanent slot on the Sky channel 666 after moving from channel 642.
published a ruling which stated that Rocks & Co. had misled viewers over the value of a Patroke Kunzite ring. The starting price of the auction was given as £46,552 and the auction closed at £1,499, a sum which R&C told the ASA had resulted in selling the ring at a loss. During the auction, the presenter referred to various sub-£5000 prices as "a phenomenal, phenomenal, phenomenal price", "a joke" and "a giveaway price". The ASA upheld a viewer's complaint that these comments, coupled with the artificially high starting point of the auction, misled viewers as to the actual value of the item. R&C stated that their starting prices were not intended to imply a worth or valuation of the items for sale, and that based the current wholesale prices for kunzite stones, the firm estimated the actual worth of the ring to be in the region of £4,432, and that this justified some of the comments ("a joke", et al) made about prices lower than this level. The ASA, however, ruled that viewers may have interpreted the starting price as "an amount materially related to the usual retail price or suggested valuation" of the item. They also ruled that R&C's failure to provide independent substantiation for the stone's value contributed to the sale having been misleading. The sale was thus ruled by the ASA to have been in breach of TV Advertising Standards Code rules on 'misleading advertising'.
Gems TV (UK)
Gems TV is a British reverse auction jewellery shopping channel. It is officially the first channel of its kind in the UK. The channel is available on Sky, Virgin Media, Freesat, Freeview and online. The channel operations are based at Eagle Road Studios in Redditch, near Birmingham...
, Rocks TV
Rocks TV
Gems TV Extra is a British reverse auction jewellery shopping channel. The channel is available on Sky, Freesat and online. The channel operations are based at Eagle Road Studios in Redditch, near Birmingham...
and The Jewellery Channel
The Jewellery Channel
The Jewellery Channel is a British falling-price auction-style home shopping channel specialising in jewellery, the primary competitor to Gems TV. The channel launched on 4 April 2006, and currently broadcasts 24 hours a day.-Background:...
. The channel currently broadcasts live from 13:00 to 23:00 daily (only 13:00 - 18:00 on Freeview in pre-digital switchover
Digital television transition
The digital television transition is the process in which analog television broadcasting is converted to and replaced by digital television. This primarily involves both TV stations and over-the-air viewers; however it also involves content providers like TV networks, and cable television...
areas), with the live shows replayed between 9:30-13:00 and 23:00-00:00 on Sky and Freesat. The channel is available 24 hours on Sky, Freesat and on Freeview for only the live auctions.
History
Rocks & Co launched on 8 September 2008 and shared some of its resources with JML Direct TVJML Direct TV
JML Direct TV is a generic name for a series of British shopping channels broadcasting on the Sky, Freesat and Freeview platforms, owned by JML Direct Limited.JML Direct TV originally launched on Sky channel 664, on 1 October 2002 as JML Direct...
, which included one of its EPG slots to the company. It wasn't until 1 February 2010, when Rocks & Co acquired a permanent slot from JML Direct TV
JML Direct TV
JML Direct TV is a generic name for a series of British shopping channels broadcasting on the Sky, Freesat and Freeview platforms, owned by JML Direct Limited.JML Direct TV originally launched on Sky channel 664, on 1 October 2002 as JML Direct...
, which resulted in the channel moving from Sky channel 642 to 666.
The channels format initially was only fixed priced auctions and was heavily marketed as using 'no gimmicks'. However, a few months after the launch, this was changed to its current format due to its unpopular appeal and brought it in line with its main competitors; Gems TV
Gems TV
Gems TV was a jewellery manufacturer and reverse auction TV shopping network headquartered in Chanthaburi, Thailand. It began its operations in October 2004 in the UK, and then expanded to Germany, America, Japan and China...
and The Jewellery Channel
The Jewellery Channel
The Jewellery Channel is a British falling-price auction-style home shopping channel specialising in jewellery, the primary competitor to Gems TV. The channel launched on 4 April 2006, and currently broadcasts 24 hours a day.-Background:...
.
Presenters
When first launched, Rocks & Co was fronted by some of the former Gems TVGems TV
Gems TV was a jewellery manufacturer and reverse auction TV shopping network headquartered in Chanthaburi, Thailand. It began its operations in October 2004 in the UK, and then expanded to Germany, America, Japan and China...
presenters, including Victoria Burton and Caroline Lyndsay. Since then, other former presenters have fronted the channel, including John Scott, Stacey Ellis and others.
Starring
- Tony Diniz (Gem Hunter)
- John Scott (TV Presenter)
- Jerilee Bonner (TV Presenter)
- Vicki Gordon (TV Presenter)
- Tenner Diniz (Lapidary)
- Kay Little (TV Presenter)
Vicki and Bonnie Styles became presenters through the "Become A Rockstar" competition, where six potential presenters competed against each other for viewer votes, of which Vicki and Bonnie came out on top. Unfortunately Bonnie doesn't seem to appear any longer
John Scott returned to Rocks & Co. in November 2010.
Relocation and restructuring of the company
In December 2009, as part of Rocks & Co's move to their new location in Lemington Spa, all staff were made redundant and all places were offered to staff who could move with the company. It was also announced that Rocks and Co were to leave the Sky platform.Tony Diniz said:
"It is our intention to leave the Sky platform all together. It is likely that this will happen soon. Over the past 4-6 months we have been building new studios, warehouse and call centre in Leamington Spa. The purpose of this is to improve the customer service experience for all of our customers as well as consolidating all of our business into a more efficient format.
As a consequence of this, the company will be moving and as part of UK regulations we have to make all staff redundant and offer the new positions to those that are interested in moving with us.
It is a sad moment for us as we know many of our staff are London based and will not be able to make the move with us. Also during this period of the move for the next 15-30 days we will be reducing our broadcasting hours."
However, as of 1 February 2010, Rocks & Co acquired a permanent slot on the Sky channel 666 after moving from channel 642.
Criticism
In September 2009, the Advertising Standards Authority (United Kingdom)Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances...
published a ruling which stated that Rocks & Co. had misled viewers over the value of a Patroke Kunzite ring. The starting price of the auction was given as £46,552 and the auction closed at £1,499, a sum which R&C told the ASA had resulted in selling the ring at a loss. During the auction, the presenter referred to various sub-£5000 prices as "a phenomenal, phenomenal, phenomenal price", "a joke" and "a giveaway price". The ASA upheld a viewer's complaint that these comments, coupled with the artificially high starting point of the auction, misled viewers as to the actual value of the item. R&C stated that their starting prices were not intended to imply a worth or valuation of the items for sale, and that based the current wholesale prices for kunzite stones, the firm estimated the actual worth of the ring to be in the region of £4,432, and that this justified some of the comments ("a joke", et al) made about prices lower than this level. The ASA, however, ruled that viewers may have interpreted the starting price as "an amount materially related to the usual retail price or suggested valuation" of the item. They also ruled that R&C's failure to provide independent substantiation for the stone's value contributed to the sale having been misleading. The sale was thus ruled by the ASA to have been in breach of TV Advertising Standards Code rules on 'misleading advertising'.