ReelTime.com
Encyclopedia
ReelTime.com is an Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

-based video on demand
Video on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...

 provider located in Seattle
Seattle, Washington
Seattle is the county seat of King County, Washington. With 608,660 residents as of the 2010 Census, Seattle is the largest city in the Northwestern United States. The Seattle metropolitan area of about 3.4 million inhabitants is the 15th largest metropolitan area in the country...

, Washington. It was founded as Reeltime Rentals Inc. in 2004 and went public in September 2006 at the same time that its online service was launched. The company's Directors are Michael Gersh and Beverly Zaslow.

ReelTime.com provides over 2500 movies and television shows in its catalog. It delivers these selections through a proprietary player that uses elements of peer-to-peer networking to reduce the bandwidth
Bandwidth (computing)
In computer networking and computer science, bandwidth, network bandwidth, data bandwidth, or digital bandwidth is a measure of available or consumed data communication resources expressed in bits/second or multiples of it .Note that in textbooks on wireless communications, modem data transmission,...

 required from its servers by allowing a portion of its file transfers to occur between its customers' machines (i.e., peers).

On July 2, 2008, Reeltime Rentals Inc. had a market capitalization
Market capitalization
Market capitalization is a measurement of the value of the ownership interest that shareholders hold in a business enterprise. It is equal to the share price times the number of shares outstanding of a publicly traded company...

 of $2.64 million. For the fourth quarter of 2006, its first quarter of online sales operation and the most recent information available, the company reported a revenue of $1,490, resulting in an EBITDA loss of $388,830.

Availability

Content is currently available on a service subscription basis, in which on-demand content is offered for a subscription of one to six months, as well as on a pay-per-view basis. There are other video on demand companies now offering advertiser-supported, rather than subscription based video, Joost
Joost
Joost is an Internet TV service, created by Niklas Zennström and Janus Friis . During 2007-8 Joost used peer-to-peer TV technology to distribute content to their Mozilla-based desktop player; in late 2008 this was migrated to use a Flash-based Web player instead.Joost began development in 2006...

 being one of those. Companies like Walmart and Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

 also are now offering similar video on demand services.

Content

ReelTime.com offered a collection of feature-length films, shorts, television episodes, and film trailers from genres including Sci-Fi, Fantasy, Animation, Anime, Children and Family, Silent Films, Westerns, Foreign Language, Mystery, Romance, Horror, Action/Adventure, Documentary, Educational videos and Comedies. However at present, the site seems to consist of only a logo.

Technology

ReelTime calls its streaming
Streaming media
Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider.The term "presented" is used in this article in a general sense that includes audio or video playback. The name refers to the delivery method of the medium rather...

 technology Intelligent Rapid Delivery System. Different from most peer-to-peer transfer systems, where a file is sent or received in small chunks from multiple peers, ReelTime's system streams its content primarily from its own contracted servers, while performance is enhanced by the sharing of small pieces of files through the peer to peer system. The system also employs Blowfish
Blowfish
The blowfish, or Tetraodontidae, is a fish in the Tetraodontidae family.Blowfish may also refer to:* The Blowfish, a satirical newspaper at Brandeis University* Blowfish , encryption algorithm...

 encryption as a digital rights management
Digital rights management
Digital rights management is a class of access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals with the intent to limit the use of digital content and devices after sale. DRM is any technology that inhibits uses of digital content that...

 scheme to prevent unauthorized viewing of the transferred files. IRDS permits media resellers to publish an XML
XML
Extensible Markup Language is a set of rules for encoding documents in machine-readable form. It is defined in the XML 1.0 Specification produced by the W3C, and several other related specifications, all gratis open standards....

 feed of available content, and tracks distribution to provide an accounting of that distribution so that content providers can be compensated on a revenue share basis.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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