Odyssey:Pepsi to Apple
Encyclopedia
Odyssey: Pepsi to Apple is an autobiography
by John Sculley
, former Apple CEO, and John A. Byrne in August, 1987, published by HarperCollins
. In Odyssey, Sculley describes his time as CEO of PepsiCo
and Apple during the late 1970's and early 80's. The epilogue of the book is dedicated to describing the Knowledge Navigator
, a concept of Sculley's.
Autobiography
An autobiography is a book about the life of a person, written by that person.-Origin of the term:...
by John Sculley
John Sculley
John Sculley is an American businessman. Sculley was vice-president and president of PepsiCo , until he became CEO of Apple on April 8, 1983, a position he held until leaving in 1993...
, former Apple CEO, and John A. Byrne in August, 1987, published by HarperCollins
HarperCollins
HarperCollins is a publishing company owned by News Corporation. It is the combination of the publishers William Collins, Sons and Co Ltd, a British company, and Harper & Row, an American company, itself the result of an earlier merger of Harper & Brothers and Row, Peterson & Company. The worldwide...
. In Odyssey, Sculley describes his time as CEO of PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
and Apple during the late 1970's and early 80's. The epilogue of the book is dedicated to describing the Knowledge Navigator
Knowledge Navigator
The Knowledge Navigator is a concept described by former Apple Computer CEO John Sculley in his 1987 book, Odyssey. It describes a device that can access a large networked database of hypertext information, and use software agents to assist searching for information.Apple produced several concept...
, a concept of Sculley's.
External links
- Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future (Hardcover) edition at Amazon.comAmazon.comAmazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...