Now's The Time To Fall In Love
Encyclopedia
"Now's The Time To Fall In Love" is a song from the Depression era written by Tin Pan Alley
Tin Pan Alley
Tin Pan Alley is the name given to the collection of New York City music publishers and songwriters who dominated the popular music of the United States in the late 19th century and early 20th century...

 tunesmiths, Al Sherman
Al Sherman
Al Sherman was an American Tin Pan Alley songwriter from the first half of the twentieth century. Sherman is a link in a long chain of musical Sherman family members.-Early life:...

 and Al Lewis
Al Lewis (lyricist)
Al Lewis is thought of mostly as a Tin Pan Alley era lyricist; however, he did write music on occasion as well. Professionally he was most active during the 1920s working into the 1950s. During this time, he most often collaborated with popular songwriters Al Sherman and Abner Silver...

. The song was made popular by Eddie Cantor
Eddie Cantor
Eddie Cantor was an American "illustrated song" performer, comedian, dancer, singer, actor and songwriter...

 on his weekly radio show. The song takes a positive attitude toward the plummeting prices of storebought items in the financially depressed America of the 1930s:

Homage

  • The song is referenced in the 1962
    1962 in film
    The year 1962 in film involved some significant events.-Events:*May - The Golden Horse Film Festival and Awards are officially founded by the Taiwanese government....

     Academy Award nominated animated short Disney musical film
    Musical film
    The musical film is a film genre in which songs sung by the characters are interwoven into the narrative, sometimes accompanied by dancing. The songs usually advance the plot or develop the film's characters, though in some cases they serve merely as breaks in the storyline, often as elaborate...

    , A Symposium on Popular Songs
    A Symposium On Popular Songs
    A Symposium on Popular Songs is a special cartoon featurette made by the Walt Disney Company in 1962. It features songs written by the Sherman Brothers with music arrangements by Tutti Camarata. The Shermans also co-wrote the screenplay but are not credited for this...

    during the song, "Although I Dropped $100,000" written by Al Sherman
    Al Sherman
    Al Sherman was an American Tin Pan Alley songwriter from the first half of the twentieth century. Sherman is a link in a long chain of musical Sherman family members.-Early life:...

    's songwriter sons, Robert & Richard Sherman.

Literary Sources

  • Sherman, Robert B. Walt's Time: from before to beyond
    Walt's Time: from before to beyond
    Walt's Time: from before to beyond is a 252-page autobiographic, full color book by Robert B. Sherman and Richard M. Sherman. It was edited by Imagineers Bruce Gordon, David Mumford and Jeff Kurtti and was published in 1998 by Camphor Tree Publishers who are out of Santa Clarita, California...

    , Santa Clarita: Camphor Tree Publishers, 1998.
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