Never Gonna Say I'm Sorry
Encyclopedia
"Never Gonna Say I'm Sorry" is a song by Swedish
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 band Ace of Base
Ace of Base
Ace of Base is a pop band based in Gothenburg, Sweden. Its original lineup consisted of Ulf "Buddha" Ekberg, and three siblings, Jonas "Joker" Berggren, Malin "Linn" Berggren and Jenny Berggren...

, released as a single
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...

 in August 1996. It was the third single released from the band's album The Bridge
The Bridge (Ace of Base album)
-Japan:# "Beautiful Life"# "Never Gonna Say I'm Sorry"# "Lucky Love "# "Edge of Heaven"# "Strange Ways"# "Ravine"# "Perfect World"# "Angel Eyes"# "My Déjà Vu"# "You and I"# "Wave Wet Sand"# "Que Sera"# "Just 'N' Image"...

.

The song was written by band member Jonas Berggren
Jonas Berggren
Jonas Berggren, a.k.a. Joker , is a Swedish musician. He started writing songs when he was seven, and continues to write for the Swedish band Ace of Base, as well as other bands....

, who was hoping to reproduce the flavour of his earlier hit "All That She Wants
All That She Wants
"All That She Wants" is a hit single of Swedish pop group Ace of Base. The song was produced by Denniz Pop. In early 1993, the song reached the top of the charts in many countries, including Denmark, the United Kingdom and Australia. The single was certified Platinum in the United States, where it...

". Jonas specifically mentions the similarities between the two songs in the liner notes of the booklet for The Bridge album: "We decided early on to do an "All That She Wants" arrangement and drums because it's always fun to have something old on a new record."

Video

The video for the song was directed by Richard Heslop
Richard Heslop
Richard Heslop is a British director of music videos and films. He has produced videos for artists including Queen, The Cure, and New Order, as well as programs on Channel 4 and the BBC...

, who had earlier directed the band's video for "Beautiful Life
Beautiful Life (Ace of Base song)
"Beautiful Life" is a hit song by Swedish band Ace of Base, released in the Autumn of 1995. In North America it was the first single released from the band's The Bridge; in Europe it followed "Lucky Love"....

". The video included computer generated graphics and mirror effects designed to make the video feel like a funhouse
Funhouse
A funhouse or fun house is an amusement facility found on amusement park and funfair midways in which patrons encounter and actively interact with various devices designed to surprise, challenge, and amuse the visitor. Unlike thrill rides, funhouses are participatory attractions, where visitors...

, much like the video for ABBA
ABBA
ABBA was a Swedish pop group formed in Stockholm in 1970 which consisted of Anni-Frid Lyngstad, Björn Ulvaeus, Benny Andersson and Agnetha Fältskog...

's "SOS
SOS (ABBA song)
Agnetha Fältskog's version was the second single from her fifth Swedish solo-album Elva kvinnor i ett hus . It was the only song from this album not to have been composed by Fältskog herself....

". In the U.S., the video was never released: American record company Arista Records
Arista Records
Arista was an American record label. It was a wholly owned subsidiary of Sony Music Entertainment and operated under the RCA Music Group. The label was founded in 1974 by Clive Davis, who formerly worked for CBS Records...

 was dissatisfied with all of the videos from The Bridge, and decided to release no video at all to accompany the single release.

In August 1996, nearly a year after the video had been filmed, the single was at last released. In Europe, the single was accompanied by a short promotion tour by the band, and two alternate videos. In the U.S., the only promotion consisted of tiny misspelled stickers on the CD packaging, although the record company did send out promotional copies of the Sweetbox Radio Mix to radio stations. With the band members away in Europe, and with no other form of promotion, the single failed to enter the official U.S. charts, peaking at #106. It was the first Ace of Base single to fail to chart inside of the Top 40 in the United States.

It was the last released video with major participation from Malin
Linn Berggren
Malin Sofia Katarina Berggren is a former member of the band Ace of Base. Having been interested and involved in music since her childhood, she formed the band in 1987, along with her sister Jenny, her brother Jonas and their friend Ulf Ekberg. Before forming Ace of Base, Malin sang in her...

.

In Europe, "Never Gonna Say I'm Sorry" would be followed by fourth single "My Déjà Vu".

Australian CD Single

  1. "Never Gonna Say I'm Sorry" (Short Version) - 3:16
  2. "Never Gonna Say I'm Sorry" (Long Version) - 6:34
  3. "Never Gonna Say I'm Sorry" (Rock Version) - 4:02
  4. "Never Gonna Say I'm Sorry" (Sweetbox Funky Mix) - 6:46

United States Maxi Single

  1. "Never Gonna Say I'm Sorry" - 3:16
  2. "Never Gonna Say I'm Sorry" (Sweetbox Extended Mix) - 6:46
  3. "Never Gonna Say I'm Sorry" (Lenny B's Club Mix) - 8:24
  4. "Never Gonna Say I'm Sorry" (Lenny B's Organ-ic House Mix) - 7:14

Official Versions/Remixes

  • Album Version / Short Version / Original Version - 3:16
  • Lenny B's Club Mix - 8:24
  • Lenny B's Organ-ic House Mix - 7:14
  • Long Version / Extended - 6:34
  • Rock Version - 4:02
  • Sweetbox Funky Mix / Sweetbox Extended Mix - 6:46
  • Sweetbox Radio Edit

Personnel

  • Vocals by Linn Berggren, Jenny Berggren
  • StabGuitar by Chuck Anthony
  • Music by Jonas Berggren
  • Lyrics by Jonas Berggren
  • Produced by Denniz Pop, Max Martin and Jonas Berggren
  • Recorded and produced at Cheiron Studios

Charts

Chart Peak
position
Australian ARIA Singles Chart
ARIA Charts
The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...

79
Austrian Singles Chart
Media Control Charts
The official music charts in Germany are gathered and published by the company Media Control GfK International on behalf of Bundesverband Musikindustrie...

38
Canadian Hot 100
Canadian Hot 100
The Canadian Hot 100 is a music singles popularity chart issued weekly by Billboard magazine which ranks songs in Canada. The chart debuted in the Billboard issue dated June 16, 2007 and was made available for the first time via their online services on June 7, 2007...

53
Chile Top 100 Chart 18
Danish Singles Chart 12
Finnish Singles Chart 17
French Singles Chart 41
German Singles Chart
Media Control Charts
The official music charts in Germany are gathered and published by the company Media Control GfK International on behalf of Bundesverband Musikindustrie...

44
Swedish Singles Chart 4
Bubbling Under Hot 100 Singles
Bubbling Under Hot 100 Singles
The Bubbling Under Hot 100 Singles is a chart published weekly by Billboard magazine in the United States. It lists the top 25 singles below number 100 that have not yet charted on the Billboard Hot 100. Sometimes, however, singles halt their progress on this chart, and never appear on the Hot 100...

6
Hot Dance Music/Maxi-Singles Sales 18
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