Mäurer & Wirtz
Encyclopedia
Mäurer & Wirtz is a manufacturer of products in the fragrance and care sector and since 1990 an independent subsidiary of Dalli Group.
The company is managed by the fifth generation of the Wirtz family. At the top of Mäurer & Wirtz bears today as managing partner, Hermann Wirtz responsibility.
The headquarters and production site is in Stolberg (Rhineland) in the city of Aachen
with approximately 400 employees. As sales daughters Cosmeurop Perfumes, Cosmetic Théany, NewYorker Cosmetics, Cosmetics and s.Oliver comma Cosmetics were founded. Besides own brands, such as Betty Barclay and 4711 the company is also producing license brands, such as s.Oliver
and Otto Kern.
The main markets are Germany, Benelux
, Austria, Switzerland and the export in 135 countries. Distributor for a nationwide distribution network are the perfumery and drugstore retailers, department stores, drug stores and selected supermarkets.
goes back to Michael Maeurer and his stepson Andreas August Wirtz, who established a soapworks in 1845 in Stolberg. Initially, only soft soap
s, curd soaps and fine soaps in a grocery store for the local market were sold. Over time, the products were established in the Rhineland and later also in neighboring countries (mainly France and Benelux
). In 1884 the production of washing powder began and then around the turn of the century first trademarks were registered. Mäurer & Wirtz now produces detergents, soap products, perfumes and cosmetics.
The company is managed by the fifth generation of the Wirtz family. At the top of Mäurer & Wirtz bears today as managing partner, Hermann Wirtz responsibility.
The headquarters and production site is in Stolberg (Rhineland) in the city of Aachen
Aachen
Aachen has historically been a spa town in North Rhine-Westphalia, Germany. Aachen was a favoured residence of Charlemagne, and the place of coronation of the Kings of Germany. Geographically, Aachen is the westernmost town of Germany, located along its borders with Belgium and the Netherlands, ...
with approximately 400 employees. As sales daughters Cosmeurop Perfumes, Cosmetic Théany, NewYorker Cosmetics, Cosmetics and s.Oliver comma Cosmetics were founded. Besides own brands, such as Betty Barclay and 4711 the company is also producing license brands, such as s.Oliver
S.Oliver
s.Oliver is a family-owned German fashion company located in Rottendorf, Bavaria. The company offers apparel, shoes, accessories, jewellery, fragrances and eyewear.- Company history :...
and Otto Kern.
The main markets are Germany, Benelux
Benelux
The Benelux is an economic union in Western Europe comprising three neighbouring countries, Belgium, the Netherlands, and Luxembourg. These countries are located in northwestern Europe between France and Germany...
, Austria, Switzerland and the export in 135 countries. Distributor for a nationwide distribution network are the perfumery and drugstore retailers, department stores, drug stores and selected supermarkets.
History
The history of the family businessFamily business
A family business is a business in which one or more members of one or more families have a significant ownership interest and significant commitments toward the business’ overall well-being....
goes back to Michael Maeurer and his stepson Andreas August Wirtz, who established a soapworks in 1845 in Stolberg. Initially, only soft soap
Soft soap
Soft soap can refer to one of the following:* a general purpose soap that is liquid or easily soluble, as opposed to a hard soap which will only dissolve sparingly.* a hygiene product made exclusively from natural oils...
s, curd soaps and fine soaps in a grocery store for the local market were sold. Over time, the products were established in the Rhineland and later also in neighboring countries (mainly France and Benelux
Benelux
The Benelux is an economic union in Western Europe comprising three neighbouring countries, Belgium, the Netherlands, and Luxembourg. These countries are located in northwestern Europe between France and Germany...
). In 1884 the production of washing powder began and then around the turn of the century first trademarks were registered. Mäurer & Wirtz now produces detergents, soap products, perfumes and cosmetics.