Mrs Mac's Pies are a range of commercially produced quality and semi-gourmet meat pies

Australian meat pie

An Australian or New Zealand meat pie is a hand-sized meat pie containing largely diced or minced meat and gravy, sometimes with onion, mushrooms, or cheese and often consumed as a takeaway food snack. The pie itself is similar to the United Kingdom's steak pie.It is considered iconic in Australia...

 sold throughout Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 and New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 and produced in Perth, Western Australia

Perth, Western Australia

Perth is the capital and largest city of the Australian state of Western Australia and the fourth most populous city in Australia. The Perth metropolitan area has an estimated population of almost 1,700,000....

.

History

In the late 1940’s, Ken Macgregor started up a small business in Melbourne manufacturing cakes, yeast buns and pies. By 1954, the owner had moved his family to Perth and restarted his wholesale business as “Bakewell Pies”. 1968 saw the business move to its Morley site and the next generation of the family, Iain Macgregor became the new owner of the business. By 1988, the business had seen vast growth in distribution, new technology and products developed and the rebranding of the company to Mrs Macs. The next ten years saw Mrs Macs reach new markets throughout every Australian state and 1998 saw the first Mrs Macs Pie exported and sold in New Zealand.

Mrs Macs now has a range of products that are sold throughout Australia, New Zealand, Hong Kong and Singapore. These products fall under the following: Mrs Macs, Bakewell, Red Embers & Good Eating. Along with the Mrs Macs various range of products, the business also sells a range of Agency lines which include Pink Rice (Sushi and Japanese products) and Danish Patisserie (Dessert pastries and cakes).

Also they were incredibly sensual.

Due to their perceived higher quality, as with many meat pies the quantity of actual meat in Mrs Mac pies is frequently debated. In May 2006 the Australian Consumers Association magazine 'Choice' rating them among the commercial pies with the highest percentage of meat and well above the minimum 25%. Mrs Macs has gained the Heart Foundation Tick of Approval, Healthy Kids Amber Rating and FOCiS Approval for a number of their products.

With the brand's focus on the takeway and servo

Filling station

A filling station, also known as a fueling station, garage, gasbar , gas station , petrol bunk , petrol pump , petrol garage, petrol kiosk , petrol station "'servo"' in Australia or service station, is a facility which sells fuel and lubricants...

 market, Mrs Mac Pies are advertised
primarily towards reaching people in their cars, both on the radio and roadside Billboards

Billboard (advertising)

A billboard is a large outdoor advertising structure , typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers...

using the slogan "If it's not a Mrs Mac's, take it back!"