Mobile 2.0
Encyclopedia
Mobile 2.0, refers to a perceived next generation of mobile internet services that leverage the social web, or what some call Web 2.0
. The social web includes social networking sites and wikis that emphasise collaboration and sharing amongst users.
Mobile Web 2.0, with an emphasis on Web, refers to bringing Web 2.0
services to the mobile internet, i.e., accessing aspects of Web 2.0
sites from mobile internet browsers.
By contrast, Mobile 2.0 refers to services that integrate the social web with the core aspects of mobility – personal, localized, always-on and ever-present. These services are appearing on wireless devices such as Smartphones and multimedia feature phones that are capable of delivering rich, interactive services as well as being able to provide access and to the full range of mobile consumer touch points including talking, texting, capturing, sending, listening and viewing.
Enablers of Mobile 2.0
Characteristics of Mobile 2.0
Implementations of Mobile 2.0
Mobile 2.0 is still at the development stage but there are already a range of sites available, both for so-called "smartphones" and for more ordinary mobile phones. The best examples are Micro-blogging
services Jaiku
, Twitter
, Pownce
, CellSpin, and open platforms for creating sms services
like Fortumo and Sepomo or providing information and services like mobeedo.
The largest mobile telecoms body, the GSM Association, representing companies serving over 2 billion users, is backing a project called Telco 2.0, designed to drive this area.
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...
. The social web includes social networking sites and wikis that emphasise collaboration and sharing amongst users.
Mobile Web 2.0, with an emphasis on Web, refers to bringing Web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...
services to the mobile internet, i.e., accessing aspects of Web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...
sites from mobile internet browsers.
By contrast, Mobile 2.0 refers to services that integrate the social web with the core aspects of mobility – personal, localized, always-on and ever-present. These services are appearing on wireless devices such as Smartphones and multimedia feature phones that are capable of delivering rich, interactive services as well as being able to provide access and to the full range of mobile consumer touch points including talking, texting, capturing, sending, listening and viewing.
Enablers of Mobile 2.0
* Ubiquitous Mobile Broadband Access
* Affordable, unrestricted access to enabling software platforms, tools and technologies
* Open access, with frictionless distribution and monetization
Characteristics of Mobile 2.0
* The social web meets mobility
* Extensive use of User-Generated Content
User-generated content
User generated content covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles...
, so that the site is owned by its contributors
* Leveraging services on the web via mashups
* Fully leveraging the mobile device, the mobile context, and delivering a rich mobile user experience
* Personal, Local, Always-on, Ever-present
Implementations of Mobile 2.0
Mobile 2.0 is still at the development stage but there are already a range of sites available, both for so-called "smartphones" and for more ordinary mobile phones. The best examples are Micro-blogging
Micro-blogging
Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size...
services Jaiku
Jaiku
Jaiku is a social networking, micro-blogging and lifestreaming service comparable to Twitter. Jaiku was founded in February 2006 by Jyri Engeström and Petteri Koponen from Finland and launched in July of that year...
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
, Pownce
Pownce
Pownce was a free social networking and micro-blogging site started by Internet entrepreneurs Kevin Rose, Leah Culver, and Daniel Burka. Pownce was centered on sharing messages, files, events, and links with friends. The site launched on June 27, 2007, and was opened to the public on January 22, 2008...
, CellSpin, and open platforms for creating sms services
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...
like Fortumo and Sepomo or providing information and services like mobeedo.
The largest mobile telecoms body, the GSM Association, representing companies serving over 2 billion users, is backing a project called Telco 2.0, designed to drive this area.