Maull's barbecue sauce is a popular barbecue sauce

Barbecue sauce

Barbecue sauce is a flavoring sauce or condiment ranging from watery to very thick consistency. As the name implies, it was created as an accompaniment to barbecued foods. While it can be applied to any food, it usually tops meat after cooking or during barbecuing, grilling, or baking...

 in St. Louis, Missouri

St. Louis, Missouri

St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...

 and is a common ingredient in preparing St. Louis-style barbecue

St. Louis-style barbecue

St. Louis-style barbecue refers to various pork dishes prepared in and around the city of St. Louis, Missouri. Although St. Louis is typically not included on the list of major styles of barbecue in the United States, the city was recognized by Kingsford as "America’s Top Grilling City" in its...

. It is a rich and pungent, spicy semi-sweet, tomato based sauce, somewhat unusual for containing anchovies and pepper pulp. Maull's makes eight varieties of sauce now: Genuine, Sweet-N-Mild, Sweet-N-Smokey, Onion Bits, Beer Flavor, Smokey, Jalapeño

Jalapeño

The jalapeño is a medium-sized chili pepper that has a warm, burning sensation when eaten. A mature jalapeño fruit is 2–3½ inches long and is commonly picked and consumed while still green, but occasionally it is allowed to fully ripen and turn crimson red...

, and they even make a Kansas City-style barbecue

Kansas City-style barbecue

Kansas City barbecue refers to the specific style of slow smoked meat that evolved from the pit of Henry Perry in the early 1900s in Kansas City, Missouri. Kansas City barbecue is slow smoked over a variety of woods and then covered with a thick tomato and molasses based sauce.The Kansas City...

 sauce.

History of the company

The Louis Maull company started in 1897 as a grocery business selling out of a horse drawn wagon. In 1905 it was incorporated as the Louis Maull Cheese and Fish company and had switched to wholesale distributing to restaurants and grocery stores. Starting in 1920 they were selling a line of condiments. Only by 1926 did they create a barbecue sauce recipe. It eventually became their most popular product, and they eliminated their other interests to focus solely on its manufacture and distribution. The company remains a family owned business in St. Louis.

An advertising slogan that could be heard on radio and television in the 1970s and 1980s was "Don't baste your barbecue, You Gotta Maull it!"

External links

• Louis Maull Co website
• KETC Living St. Louis Maull's BBQ Sauce Video on Maull's assembled by local PBS station KETC
  KETC
  KETC is the Public Broadcasting Service member Public television station in St. Louis, Missouri. Owned by St. Louis Regional Public Media, the call letters KETC represent the St. Louis Educational Television Comission, the former name of the organization responsible for bringing public television...