Mast-Jägermeister AG
Encyclopedia
Mast-Jägermeister SE is a privately held corporation whose shares are held by the Findel-Mast family. The corporate offices are located in Wolfenbüttel
. Günter Mast was the managing director for many years until his death in 2011.
flavored 70-proof (35%) liqueur
Jägermeister
, which he first brought to market in 1935.
Wolfenbüttel
Wolfenbüttel is a town in Lower Saxony, Germany, located on the Oker river about 13 kilometres south of Brunswick. It is the seat of the District of Wolfenbüttel and of the bishop of the Protestant Lutheran State Church of Brunswick...
. Günter Mast was the managing director for many years until his death in 2011.
History
Wilhelm Mast founded Mast-Jägermeister SE (then an AG) in Wolfenbüttel. His son Curt Mast developed the recipe for the herbHerb
Except in botanical usage, an herb is "any plant with leaves, seeds, or flowers used for flavoring, food, medicine, or perfume" or "a part of such a plant as used in cooking"...
flavored 70-proof (35%) liqueur
Liqueur
A liqueur is an alcoholic beverage that has been flavored with fruit, herbs, nuts, spices, flowers, or cream and bottled with added sugar. Liqueurs are typically quite sweet; they are usually not aged for long but may have resting periods during their production to allow flavors to marry.The...
Jägermeister
Jägermeister
Jägermeister is a German 70-proof digestif made with 56 different herbs and spices. It is the flagship product of Mast-Jägermeister SE, headquartered in Wolfenbüttel, south of Braunschweig, Lower Saxony, Germany.- History :...
, which he first brought to market in 1935.