Mark of Excellence
Encyclopedia
The Mark of Excellence is the original name of the logo of the General Motors
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...

 Corporation. First introduced in 1966, the logo originally included the phrase "Mark of Excellence" at the bottom, and as a decal, it was installed on the door jambs of General Motors' vehicles. This logo also was stamped on the release buttons of seat belt buckles on GM vehicles from 1967 until the mid-1990s. Originally turquoise, the color was changed to a royal blue in 1968.

The phrase "Mark of Excellence" and its appearance on the logo was phased out by the late 1970s.

This practice is similar to that of Chrysler Corporation, which included small emblems of its corporate Pentastar logo on the passenger-side fender of Chrysler, Plymouth and Dodge automobiles in the 1960s and '70s, and again in the 1990s.

In 2005, It was announced that small silver emblems of the logo would be applied to the exterior of every 2006 GM vehicle. This was continued into 2007. A decision was made in August 2009 to stop using the GM "Mark of Excellence" badge on GM vehicles. It was agreed that with GM's post-bankruptcy focus on four core brands—and less of a focus on the GM brand—the relevance of the badge has diminished.

The phrase was sometimes used in a derogatory fashion, to highlight common failures on GM vehicles. For example, a large crack that would routinely appear in the dashboard of 1971-76 Chevrolet Impala
Chevrolet Impala
The Chevrolet Impala is a full-size automobile built by the Chevrolet division of General Motors introduced for the 1958 model year. Deriving its name from the southern African antelope, Chevrolet's most expensive passenger model through 1965 had become the best-selling automobile in the United...

s and Caprices
Chevrolet Caprice
The Chevrolet Caprice is a full-sized automobile produced by the Chevrolet Division of General Motors in North America for the 1965 through 1996 model years. Full-size Chevrolet sales peaked in 1965 with over a million sold. It was the most popular American car in the sixties and early seventies....

would be referred to as the "Mark of Excellence".

The "Mark of Excellence" is also an award given by Chevrolet/GM to dealerships for superior sales volume and customer satisfaction.
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