Mane 'n Tail
Encyclopedia
Mane 'n Tail is the brand name of a series of health products for humans and horses.
The product range includes shampoos, conditioners, leave-in spray treatments and conditioning creams, styling pomades and hand and nail therapy for humans. It also includes a series of products for equine animals like detanglers, conditioners, moisturizers and spray-away horse wash.
It is produced by Straight Arrow Products, Inc., with head offices in Bethlehem, Pennsylvania
's 2011 documentary POM Wonderful Presents: The Greatest Movie Ever Sold
as one of the corporate sponsors. Although featured heavily throughout the film, the end titles of the film point out that the company did not pay for the sponsorship deal.
On the Mane 'n Tail website, management explains: "Mane 'n Tail is no stranger to doing product placement in major motion pictures, this however, was our first foray into the indie film arena as Morgan sought us out to participate in the film about product placement funded strictly by product placement. When we agreed to jump on board, we had no idea what an incredible opportunity it would blossom into. Sony Pictures Classics picked up the film three days before its Sundance premiere, much to everyone’s delight. The publicity has been unbelievable and our part in the movie... we absolutely adore. Although we are a 'sponsor', Mane 'n Tail did not pay to be part of the film, instead we exchanged our product, a true 'product placement' deal."
The product range includes shampoos, conditioners, leave-in spray treatments and conditioning creams, styling pomades and hand and nail therapy for humans. It also includes a series of products for equine animals like detanglers, conditioners, moisturizers and spray-away horse wash.
It is produced by Straight Arrow Products, Inc., with head offices in Bethlehem, Pennsylvania
Bethlehem, Pennsylvania
Bethlehem is a city in Lehigh and Northampton Counties in the Lehigh Valley region of eastern Pennsylvania, in the United States. As of the 2010 census, the city had a total population of 74,982, making it the seventh largest city in Pennsylvania, after Philadelphia, Pittsburgh, Allentown, Erie,...
Involvement in The Greatest Movie Ever Sold
The product was featured on Morgan SpurlockMorgan Spurlock
Morgan Valentine Spurlock is an American documentary filmmaker, humorist, television producer, screenwriter and journalist best known for the documentary film Super Size Me...
's 2011 documentary POM Wonderful Presents: The Greatest Movie Ever Sold
The Greatest Movie Ever Sold
The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising in movies and TV shows, directed by Morgan Spurlock...
as one of the corporate sponsors. Although featured heavily throughout the film, the end titles of the film point out that the company did not pay for the sponsorship deal.
On the Mane 'n Tail website, management explains: "Mane 'n Tail is no stranger to doing product placement in major motion pictures, this however, was our first foray into the indie film arena as Morgan sought us out to participate in the film about product placement funded strictly by product placement. When we agreed to jump on board, we had no idea what an incredible opportunity it would blossom into. Sony Pictures Classics picked up the film three days before its Sundance premiere, much to everyone’s delight. The publicity has been unbelievable and our part in the movie... we absolutely adore. Although we are a 'sponsor', Mane 'n Tail did not pay to be part of the film, instead we exchanged our product, a true 'product placement' deal."