MIX 102.3
Encyclopedia
Mix 102.3 is a commercial radio station in Adelaide
Adelaide
Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, owned by The Australian Radio Network
Australian Radio Network
The Australian Radio Network is a group of commercial radio stations around Australia and New Zealand. A joint venture of Australian media conglomerate APN News & Media and United States radio company Clear Channel Communications, the group is the largest radio company in Australasia...

 (ARN).

Mix 102.3 plays current hits and a variety of 70s, 80s and 90s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Adelaide's Mix 102.3 is part of the Mix Network with sister stations in other major Australian cities - Mix 106.5
Mix 106.5
Mix 106.5 is a commercial radio station in Sydney, Australia and is owned by the Australian Radio Network...

 Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

, Mix 101.1 Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, 97.3 FM
97.3 FM (Brisbane)
97.3 FM is a commercial radio station in Brisbane, Australia. It is a 50/50 joint venture between DMG and ARN.97.3 FM plays current hits and a variety of 70s, 80s and 90s music , primarily targeted at the 25-54 age group, the group most valued by advertisers...

 Brisbane
Brisbane
Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...

 and Mix 106.3
Mix 106.3
MIX 106.3 is a commercial radio station in Canberra, Australia and is owned by the Australian Radio Network and Southern Cross Austereo....

 Canberra
Canberra
Canberra is the capital city of Australia. With a population of over 345,000, it is Australia's largest inland city and the eighth-largest city overall. The city is located at the northern end of the Australian Capital Territory , south-west of Sydney, and north-east of Melbourne...

.

History

The station known as Mix 102.3 began its life as Radio 5AD, an AM
Amplitude modulation
Amplitude modulation is a technique used in electronic communication, most commonly for transmitting information via a radio carrier wave. AM works by varying the strength of the transmitted signal in relation to the information being sent...

 station owned by Advertiser Newspapers Ltd, publishers of the Adelaide Advertiser newspaper.

During its early years, 5AD broadcast a wide range of programs, from orchestral concerts to comedies, serials and sporting events. Some programs, such as the comedy "Yes, What?
Yes, What?
Yes, What? was an Australian radio comedy first broadcast in 1936, and is one of the best known examples of Australian radio drama. Originally called The Fourth Form at St Percy's, it was a comedy set in a school classroom. The program ran for 520 episodes and was written, produced and directed by...

" were produced in Adelaide for broadcast by other network stations around Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

. Children's programs included "Search for the Golden Boomerang", and the 5AD Children's club.

Television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 was introduced to Australia in 1956, bringing major changes to radio programming, signalling the end of the kind of block programming
Block programming
Block programming or television block is a strategy of broadcast programming and radio programmers. Block programming occurs when the television network schedules similar television programs back-to-back. The concept is to provide similar programming to keep the viewers. Radio stations use it...

 5AD and other stations had been playing. 5AD moved to music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

 based programming, using a number of marketing slogans: "5AD, Action Radio", "Power Radio 5AD, Where Your Friends Are", among others.

5AD personalities of the 1960s and 1970s included Bob Francis
Bob Francis (radio)
Bob Francis is a talk back radio presenter on South Australian radio station 5AA. His program airs between 8pm and 12 midnight weekdays and is rated as Adelaide's most popular talk back program.-Career:...

, Alec Macaskill, Keith Conlon, Barry Ion
Barry Ion
Barry Ion is a former Australian rules footballer and radio personality. He played with Footscray in the Victorian Football League , Yarraville in the Victorian Football Association , and Woodville in the South Australian National Football League...

 who also voiced the hilarious Peter Plus character, Tony Pilkington, Malcolm T. Elliott, Sam Galea, Ken Dickins, John Vincent, Bob Byrne, Dean Jaensch
Dean Jaensch
Dean Jaensch is an Australian political scientist and a retired Professor of Political and International Studies at The Flinders University of South Australia. Jaensch was awarded a Bachelor of Arts , a Master of Arts and PhD from the University of Adelaide...

, Jeff Sunderland, Kevin Crease
Kevin Crease
Kevin John Crease was a South Australian television presenter and news presenter. He was most noted for presenting South Australian edition of the Nine Network's National Nine News with Rob Kelvin between 1987 and 2007....

, and many others.

In the early 1980s 5AD was the number one radio station in Adelaide, spearheaded by the Bazz and Pilko breakfast show, rating at above 30% of the total Adelaide audience. Bob Francis
Bob Francis (radio)
Bob Francis is a talk back radio presenter on South Australian radio station 5AA. His program airs between 8pm and 12 midnight weekdays and is rated as Adelaide's most popular talk back program.-Career:...

 spearheaded the station into ratigns records in the late 1970s and 1980s as general manager. He took over the role after his mronig show ended in 1976. He continued his success until stepping down to present the night show for radio 5AA As a top 40 station with its slogan "Rhythm of the City", 5AD was unstoppable as the clear market leader in Adelaide radio. 5AD won all day parts, including mornings with Peter Butler, afternoons with Sam Angelsea and the popular night show for teenagers "Dial a Hit" hosted by Steve Mill and Di Stapleton. But the station's ratings collapsed when its star breakfast duo of Bazz and Pilko defected to rival station 5KA. In the mid 1980s, 5AD moved to an Easy Listening
Easy listening
Easy listening is a broad style of popular music and radio format that emerged in the 1950s, evolving out of big band music, and related to MOR music as played on many AM radio stations. It encompasses the exotica, beautiful music, light music, lounge music, ambient music, and space age pop genres...

 format, first as "Easy Listening 5AD, then today's easy listening 5AD then Adelaide's Best Place to Relax". Throughout the mid-1990s 5AD was again the number one station in Adelaide, with its breakfast show "Sundo & Keith
Keith Martyn
Keith Martyn was the weekday weather presenter for Adelaide television for 27 years. He is also known for 23 years of Keith Martyn's South Australian Almanac ISBN 1921008636....

" number one for a record 50 consecutive surveys.

It became 5AD FM 102.3 in July 1993, with 5DN returning to the Adelaide airwaves after a 4 year absence on the old 5AD 1323 AM frequency. 5AD-FM and its associated AM
Amplitude modulation
Amplitude modulation is a technique used in electronic communication, most commonly for transmitting information via a radio carrier wave. AM works by varying the strength of the transmitted signal in relation to the information being sent...

 station, 5DN, were taken over by the Australian Radio Network
Australian Radio Network
The Australian Radio Network is a group of commercial radio stations around Australia and New Zealand. A joint venture of Australian media conglomerate APN News & Media and United States radio company Clear Channel Communications, the group is the largest radio company in Australasia...

 in the late 1990s, and 5AD's on air ID was changed to Mix 102.3 in the early 2000s.

At the end of 2007, the former breakfast team of Kym, Ali & Dzelde defected to rival Triple M Adelaide. A new breakfast show was announced consisting of John Riddell
John Riddell (news)
John Riddell is the presenter of Seven News in Adelaide. He has been weekday presenter with Jane Doyle since 2004, and previously presented the weekend news.-Early career:...

, Jodie Blewett & Jason 'Snowy' Carter.
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