Leon's Frozen Custard is a classic 1950s

1950s

The 1950s or The Fifties was the decade that began on January 1, 1950 and ended on December 31, 1959. The decade was the sixth decade of the 20th century...

-style family owned drive-in

Drive-in

A drive-in is a facility such as a bank, restaurant, or movie theater where one can literally drive in with an automobile for service. It is usually distinguished from a drive-through. At a drive-in restaurant, for example, customers park their vehicles and are usually served by staff who walk out...

, specializing in frozen custard

Frozen custard

Frozen custard is a cold dessert similar to ice cream, made with eggs in addition to cream and sugar.In the United States, the Food and Drug Administration requires products marketed as frozen custard to contain at least 10 percent milkfat and 1.4 percent egg yolk solids. If it has fewer egg yolk...

, located in Milwaukee

Milwaukee, Wisconsin

Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

, Wisconsin

Wisconsin

Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...

. It opened in 1942 and is considered a landmark in the city of Milwaukee.

It claims to be the "Home of the World's Finest Frozen Custard," as noted boldly on its signage. Leon's has won Milwaukee Magazine

Milwaukee Magazine

Milwaukee Magazine is a monthly city magazine serving the Milwaukee metropolitan area in Wisconsin, United States. It bills itself as "Southeastern Wisconsin's most authoritative source for Events and Dining," and claims to be read by 200,000 readers....

s "Best Of" category for several years. Leon's offers the three "regular" flavors of vanilla and chocolate and butter pecan

Butter pecan

Butter pecan is a flavor, prominent especially in the United States, in cakes, cookies, and ice cream. Roasted pecans, butter, and vanilla flavor are used in butter pecan baked goods. Butter pecan ice cream is smooth vanilla ice cream with a slight buttery flavor, with pecans added. It is...

. Butter pecan was added on a regular basis because it was so popular. On weekends, Leon's adds a fourth flavor.