James J. Cooney
Encyclopedia
Jim Cooney is an internationally recognized direct marketing and media buying executive with 30 years of local, regional, national and international experience. His mentors were direct marketing pioneers Ed Valenti
, Barry Becher and Arthur Schiff
whom he began working with directly out of college in 1981. The trio collaborated on numerous successful marketing campaigns including Armourcote Cookware ($80 million in sales) and the legendary Ginsu
Knife ($60 million in sales). He began his career as a copywriter working directly under renowned Creative Director Schiff at leading Direct Marketing agency Dial Media ($5 million in spot market media placements per quarter, just ahead of Coca-Cola during that era) at age 22 and within 3 years succeeded Schiff as the agency's VP/ Creative Director. He is a twenty six time ECHO (The highest honor in international direct marketing), and New England Direct Marketing Association (NEDMA) award-winning copywriter, broadcast producer, creative director, account executive, media planner/buyer, marketing strategist/consultant, and Account Executive/Supervisor.
He currently serves as President/CEO, Managing Partner, and Direct Marketing Creative Director at PriMedia Inc., a national media buying and marketing services firm based in Warwick, Rhode Island
, that he co-founded in 1991. He oversees many of the firm's major accounts, including Re-Bath, APC by Schneider Electric, Xerox, AllianceBernstein CollegeBoundfund, Air Canada's Canada, New England Electric, Stannah Stairlifts, IMAX, Astra-Zeneca, and RE/MAX of New England.
He and business partner Ed Valenti
also market the next generation of Ginsu
knives online at GinsuGuys.com..
Ed Valenti
Ed Valenti is, with his partner Barry Becherone, the marketing expert credited with the formation of the infomercial, or "long-form" advertising format....
, Barry Becher and Arthur Schiff
Arthur Schiff
Arthur Schiff was one of least known but most influential promoters of American kitsch products.Schiff ran his own company and ingenious marketing campaigns for 23 years. During his long career in advertising, he produced over 1800 direct response TV infomercials, including the Steakhouse Onion...
whom he began working with directly out of college in 1981. The trio collaborated on numerous successful marketing campaigns including Armourcote Cookware ($80 million in sales) and the legendary Ginsu
Ginsu
The Ginsu knife is a product best known for the sales techniques used to promote it.The "amazing" Ginsu knife became known to millions of television viewers in the USA through ubiquitous television advertisements in the 1970s...
Knife ($60 million in sales). He began his career as a copywriter working directly under renowned Creative Director Schiff at leading Direct Marketing agency Dial Media ($5 million in spot market media placements per quarter, just ahead of Coca-Cola during that era) at age 22 and within 3 years succeeded Schiff as the agency's VP/ Creative Director. He is a twenty six time ECHO (The highest honor in international direct marketing), and New England Direct Marketing Association (NEDMA) award-winning copywriter, broadcast producer, creative director, account executive, media planner/buyer, marketing strategist/consultant, and Account Executive/Supervisor.
He currently serves as President/CEO, Managing Partner, and Direct Marketing Creative Director at PriMedia Inc., a national media buying and marketing services firm based in Warwick, Rhode Island
Warwick, Rhode Island
Warwick is a city in Kent County, Rhode Island, United States. It is the second largest city in the state, with a population of 82,672 at the 2010 census. Its mayor has been Scott Avedisian since 2000...
, that he co-founded in 1991. He oversees many of the firm's major accounts, including Re-Bath, APC by Schneider Electric, Xerox, AllianceBernstein CollegeBoundfund, Air Canada's Canada, New England Electric, Stannah Stairlifts, IMAX, Astra-Zeneca, and RE/MAX of New England.
He and business partner Ed Valenti
Ed Valenti
Ed Valenti is, with his partner Barry Becherone, the marketing expert credited with the formation of the infomercial, or "long-form" advertising format....
also market the next generation of Ginsu
Ginsu
The Ginsu knife is a product best known for the sales techniques used to promote it.The "amazing" Ginsu knife became known to millions of television viewers in the USA through ubiquitous television advertisements in the 1970s...
knives online at GinsuGuys.com..