Indy Men's Magazine was a 50,000 circulation glossy magazine that covered sports, business, travel, health, food, drink and more for Indianapolis and beyond. The final issue was May 2007. Founded in 2002 by Todd Tobias (son of former Eli Lilly and Company

Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company. Eli Lilly's global headquarters is located in Indianapolis, Indiana, in the United States...

 CEO Randall L. Tobias

Randall L. Tobias

Randall L. Tobias is a former chief executive officer of Eli Lilly and Company who became the first United States Director of Foreign Assistance, and served concurrently as the Administrator of the U.S. Agency for International Development , with the rank of Ambassador...

, a recent subject of the DC madam affair), its editor was Lou Harry

Lou Harry

Lou Harry is an Indianapolis-based writer. His novel, The High-Impact Infidelity Diet, was released in 2005 by Random House/Three Rivers Press. His latest book, "Kid Culture" was released in October 2008 by Cider Mill Press...

. Among contributors were such notables as novelist Michael Kun, Esquire magazine writer Tom Chiarella, fiction writers David Gerrold

David Gerrold

Jerrold David Friedman , better known by his pen name David Gerrold, is an American science fiction author who started his career in 1966 while a college student by submitting an unsolicited story outline for the television series Star Trek. He was invited to submit several premises, and the one...

 and William F. Nolan

William F. Nolan

William Francis Nolan is an American author, who wrote stories in the science fiction, fantasy and horror genres. He is best known for coauthoring the novel Logan's Run, with George Clayton Johnson. He co-wrote the screenplay for the 1976 horror film Burnt Offerings which starred Karen Black and...

, novelist Michael Kun, Indy car driver Arie Luyendyk

Arie Luyendyk

Arie Luyendyk, originally Arie Luijendijk is a Dutch auto racing driver, twice winner of the Indianapolis 500....

 and "teletherapist" Dr. Will Miller. Its May 2003 issue featured an original cover by artist Peter Max

Peter Max

Peter Max is a German-born Jewish American artist. At first, works in this style appeared on posters and were seen on the walls of college dorms all across America. Max then became fascinated with new printing techniques that allowed for four-color reproduction on product merchandise...

.

It featured lengthy interviews with such notables as Larry Bird

Larry Bird

Larry Joe Bird is a former American NBA basketball player and coach. Drafted into the NBA sixth overall by the Boston Celtics in 1978, Bird started at small forward and power forward for thirteen seasons, spearheading one of the NBA's most formidable frontcourts that included center Robert Parish...

, Karl Malden

Karl Malden

Karl Malden was an American actor. In a career that spanned more than seven decades, he performed in such classic films as A Streetcar Named Desire, for which he won the Academy Award for Best Supporting Actor, On the Waterfront and One-Eyed Jacks...

, NPR's Steve Inskeep

Steve Inskeep

Steve Inskeep born , is one of the current hosts of Morning Edition on National Public Radio. He, along with co-host Renée Montagne, were assigned as interim hosts to succeed Bob Edwards after NPR reassigned Edwards to Senior Correspondent after April 30, 2004. Inskeep and Montagne were...

 and Tony Dungy

Tony Dungy

Anthony Kevin "Tony" Dungy [DUN-jee] is a former professional American football player and coach in the National Football League. Dungy was head coach of the Tampa Bay Buccaneers from 1996 to 2001, and head coach of the Indianapolis Colts from 2002 to 2008...

.

It focused on a wide variety of male topics including parenting, family relationships, fashion advice for the average guy, current events in sports, and consumer information. It rarely had articles that were patently sexual. Around the time of the publication of the Swimsuit Issue by Sports Illustrated

Sports Illustrated

Sports Illustrated is an American sports media company owned by media conglomerate Time Warner. Its self titled magazine has over 3.5 million subscribers and is read by 23 million adults each week, including over 18 million men. It was the first magazine with circulation over one million to win the...

it featured a parody, for example, one year it featured the "Earmuff Issue" with models in bikinis wearing earmuffs.