G.I. Joe: The Invasion of Cobra Island
Encyclopedia
In 2009, R.M. Productions Ltd. was contracted by Paramount Pictures
Corp. to produce a viral marketing campaign for the G.I. Joe: The Rise of Cobra theatrical movie based on Hasbro
's G.I. Joe
brand. This resulted in the creation of G.I. Joe: The Invasion of Cobra Island, a 2 part animated web video, which eventually went viral and was featured on dozens of websites worldwide. It was done in the style of Team America: World Police
and Thunderbirds
, using a mix of vintage Hasbro G.I. Joe vehicles of the 80s, and the newly produced 25th anniversary G.I. Joe figures. The characters were animated using custom puppetry techniques, while their faces and other special effects were done using 3D animation software packages.
squaring off against Storm Shadow
, his old nemesis. But the Joes learn that Cobra is a slippery snake when they fail to capture the bio weapon. G.I. Joe learns that knowing is half the battle.
Paramount Pictures
Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...
Corp. to produce a viral marketing campaign for the G.I. Joe: The Rise of Cobra theatrical movie based on Hasbro
Hasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...
's G.I. Joe
G.I. Joe
G.I. Joe is a line of action figures produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier , Action Sailor , Action Pilot , Action Marine and later on, the Action Nurse...
brand. This resulted in the creation of G.I. Joe: The Invasion of Cobra Island, a 2 part animated web video, which eventually went viral and was featured on dozens of websites worldwide. It was done in the style of Team America: World Police
Team America: World Police
Team America: World Police, often referred to as simply Team America, is a 2004 action comedy film written by Trey Parker, Matt Stone, and Pam Brady and directed by Parker, all of whom are also known for the popular animated television series South Park...
and Thunderbirds
Thunderbirds (TV series)
Thunderbirds is a British mid-1960s science fiction television show devised by Gerry and Sylvia Anderson and made by AP Films using a form of marionette puppetry dubbed "Supermarionation"...
, using a mix of vintage Hasbro G.I. Joe vehicles of the 80s, and the newly produced 25th anniversary G.I. Joe figures. The characters were animated using custom puppetry techniques, while their faces and other special effects were done using 3D animation software packages.
Story
When Cobra develops a secret bio-weapon on their hidden island base, G.I. Joe is called in to stop them. A daring invasion is executed with Snake-EyesSnake-Eyes
Snake Eyes is a fictional character from the G.I. Joe: A Real American Hero line of military-themed toys and media franchise. Snake Eyes is one of the original and most popular members of the G.I. Joe team, and is most known for his rivalry with Storm Shadow....
squaring off against Storm Shadow
Storm Shadow (G.I. Joe)
Storm Shadow is a fictional character from the G.I. Joe: A Real American Hero comic book series and television shows. The character is best known for his history with fellow ninja Snake Eyes...
, his old nemesis. But the Joes learn that Cobra is a slippery snake when they fail to capture the bio weapon. G.I. Joe learns that knowing is half the battle.
Crew
- Rupinder "Rupe" Malhotra - Writer, Director, Producer
- Singh Khanna - Producer
- Mickey Worsnop - Script
- Shiraz Baboo - Script
- Alan Silvestri - Music